Market Research Professional

Market Research Execution - Manage end-to-end execution of qualitative and quantitative research studies. - Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting. - Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs). - Monitor study quality, timelines, and deliverables.

Questionnaire Discussion Guide Development - Design structured questionnaires, discussion guides, screeners, and research instruments. - Translate business objectives into measurable research hypotheses and customer research frameworks. - Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. - Ensure questionnaire reliability and validity for both qualitative and quantitative studies.

Psychographic Assessment Consumer Understanding - Lead psychographic profiling studies focusing on: o Customer mindset and values o Lifestyle aspirations o Emotional and functional needs o Mobility behaviour o Purchase motivations o Attitudes toward technology and sustainability

- Develop customer personas and segmentation frameworks. - Conduct lifestyle behavioural research to identify future customer trends. - Convert psychographic insights into actionable recommendations for product planning and strategy.

Data Analysis Insights - Analyse qualitative and quantitative research outputs. - Synthesize information from primary research, customer interactions, social listening, CRM, industry reports, and secondary research. - Identify customer needs, unmet needs, market opportunities, and whitespace areas. - Prepare management-ready insight reports and presentations with strategic recommendations.

Stakeholder Management - Work closely with Product Planning, Marketing, Engineering, Design, Quality, and external research partners. - Present findings and recommendations to senior stakeholders. - Support product concept development and customer requirement identification.

Must-Have Skills - Strong understanding of research design, sampling methodological applications. - Hands-on execution of qualitative and quantitative research projects - Experience in psychographic assessment and customer segmentation - Experience developing consumer personas and lifestyle frameworks - Strong moderation and interviewing skills - Expertise in ethnographic research, home visits, and in-depth interviews - Data interpretation and insight generation capability - Excellent presentation and storytelling skills - Ability to work with manage cross functional teams (Product Planning, Engineering, Marketing) - Capability to independently manage multiple research projects from problem definition to final product recommendation

Preferred Skills - Ability to translate consumer findings into tangible product requirements - Statistical analysis tools (SPSS, Python, Power BI, Tableau) - Work on techniques such as Factor Analysis, Cluster Analysis, Conjoint, PSM other Multivariate approaches - Social listening and digital consumer analytics - AI Digital Research Capability

BASIC UNDERSTANDING OF - Automotive industry, vehicle segments, Indian customers, New Technologies and competition landscape. - Excellent understanding of Indian demographic aspects - Model development process and timelines. - Emerging Trends in Product, Powertrains, Technology, Design etc. - Understanding of Global Auto markets. - Expertise in MS office tools [Power Point, Word, Advanced Excel] - Expertise in Data Analysis Tools [Eg. Power Bi] will be added advantage

BEHAVIOURAL - Ability to convert data into meaningful insights - Excellent presentation communication skills - Self-driven, eager to learn and result-oriented. - Well organized, highly motivated and able to work cross functionally. - Good problem-solving and analytical skills - Managing working w