Market Research Manager
Agami Business Advisory · Delhi · onsite · Posted today
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
* Number and quality of retail outlets and consumer interviews covered.
* Geographic coverage and frequency of market visits.
* Accuracy and timeliness of research reports.
* Quality and depth of competitor intelligence.
* Effectiveness of trade scheme tracking and execution audits.
* Identification of new market opportunities and actionable insights.
* Reliability and completeness of the market intelligence database.
Preferred candidate profile
* Graduate or postgraduate in Marketing, Business Administration, Commerce or a related discipline.
* Approximately 5-10 years of experience in FMCG market research, trade marketing, sales intelligence or field research.
* Experience in the pan shop trade, mouth freshener, confectionery, tobacco-adjacent FMCG or related impulse-purchase categories will be preferred.
* Strong understanding of Indian retail markets, retailer behaviour and regional trade practices.
* Comfortable conducting independent field interviews and interacting with retailers and consumers.
* Proficient in Excel, PowerPoint, survey tools and MIS reporting.
* Strong communication, analytical, observation and presentation skills.
* Willing to travel extensively across India, including smaller towns and rural markets.
Sourced from naukri