Market Research Executive

Responsibilities:

• Conduct market study through primary & secondary research to understand market potential, industry trends, government initiatives and similar other perspectives for various IT solutions
• Demonstrate business understanding of different technology domains including GenAI/AI/ML/DL/Facial Recognition/Supercomputing/Blockchain/Fintech/Big Data/Cloud Computing and similar others
• Apply AI-based productivity tools (e.g., ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity and similar) to accelerate market research, data synthesis, content drafting, and analysis, while critically validating outputs for accuracy and relevance
• Leverage GenAI and automation tools to streamline internal workflows such as literature reviews, competitor benchmarking, report generation, and presentation preparation — to improve turnaround time and quality of deliverables
• Identify and pilot new AI tools and use cases that can enhance team productivity, and share best practices and prompt strategies with colleagues
• Formulate Business Plans for various NEC solutions covering various aspects of business for IT solutions to evaluate Cost-Benefit Analysis
• Prepare future roadmaps for the assigned solutions to achieve the long-term vision
• Identify new application areas for NEC solutions and support technical teams in preparing customized solutions for the same, including opportunities to embed AI/GenAI capabilities
• Design use cases and business cases for customer references
• Prepare questionnaires & surveys for primary research methodology
• Actively support a senior consultant/lead consultant in building and managing client relationships
• Prepare white papers and value proposition documents for the IT sector and client products

Desired Skills & Knowledge (AI productivity component)

• Working knowledge of GenAI and AI-powered productivity tools, with a practical understanding of how to apply them to research and consulting tasks
• Familiarity with prompt engineering fundamentals and the ability to structure prompts for reliable, high-quality outputs
• Awareness of the limitations, data-privacy considerations, and responsible-use principles when deploying AI tools in a professional/enterprise context

Experience requirement

• Any prior experience in market research will be preferred

Preferred course:

• B.Tech/Management Graduate/Post Graduate

Base Location: Noida