Market Research and Analyst

• Conduct market research to understand healthcare market trends, opportunities, and customer needs.
• Analyze patient demographics, preferences, behavior, and service utilization patterns.
• Conduct competitor research on services, pricing, facilities, promotions, and market positioning.
• Identify potential new markets, locations, services, and business opportunities.
• Study demand for existing and proposed healthcare services.
• Collect and analyze data from patient feedback, surveys, internal reports, and external market sources.
• Monitor competitor activities, pricing, promotions, and new service developments.
• Prepare market intelligence reports and dashboards for management review.
• Identify trends and provide insights to improve patient acquisition and retention.
• Support feasibility studies for new branches, departments, services, and expansion projects.
• Work with marketing, operations, finance, and clinical teams to gather and validate relevant data.
• Present research findings and actionable recommendations to management.
• Maintain updated databases of market, competitor, patient, and industry information.

Required Skills