Market Research Analyst

We are looking for a detail-oriented and analytical Market Research Analyst to conduct market research, analyze industry trends, understand customer behavior, and generate actionable insights to support business and strategic decision-making. The ideal candidate should have strong skills in secondary and primary research, data analysis, market intelligence, competitor analysis, and presentation of insights to business stakeholders.

Key Responsibilities:

- Conduct primary and secondary market research across industries, markets, products, and customer segments.

- Analyze market size, growth trends, demand patterns, competitive landscape, and emerging opportunities.

- Track industry developments, regulatory changes, technology trends, and key market movements.

- Conduct competitor research covering business models, products/services, pricing, positioning, market presence, and strategic initiatives.

- Collect, clean, organize, and analyze qualitative and quantitative market data.

- Design research frameworks, questionnaires, surveys, and interview guides for primary research.

- Conduct and analyze customer, stakeholder, and industry interviews to gather market insights.

- Develop market sizing, segmentation, forecasting, and opportunity assessment models.

- Analyze customer preferences, buying behavior, pain points, and evolving market needs.

- Identify trends and translate research findings into clear business insights and recommendations.

- Prepare detailed research reports, industry studies, market briefs, and management presentations.

- Create dashboards, charts, and visualizations to communicate key findings effectively.

- Work with internal business, sales, marketing, product, and strategy teams to understand research requirements.

- Support business development and strategic planning initiatives with relevant market intelligence.

- Maintain databases of industry information, competitors, customers, market statistics, and research findings.

- Monitor news, industry publications, company announcements, analyst reports, and other reliable information sources.

- Validate research findings using multiple sources to ensure accuracy and relevance.

- Present key findings and insights to senior stakeholders in a structured and concise manner.

- Maintain research documentation, methodologies, assumptions, and source references.

- Continuously identify new research tools and methodologies to improve the quality and efficiency of market intelligence.

Required Skills:

- 3 - 6 years of experience in Market Research, Business Research, Competitive Intelligence, Strategy Research, or related roles.

- Strong understanding of primary and secondary research methodologies.

- Experience conducting industry, market, customer, and competitor research.

- Strong analytical and problem-solving abilities.

- Proficiency in MS Excel for data analysis, market sizing, forecasting, and research models.

- Strong PowerPoint skills with the ability to create insight-driven presentations.

- Experience working with market databases, research reports, company filings, industry publications, and online research sources.

- Good understanding of quantitative and qualitative research techniques.

- Ability to interpret large volumes of information and identify meaningful patterns and trends.

- Strong written and verbal communication skills.

- Ability to present complex research findings in a simple and business-friendly manner.

- Strong attention to detail and data accuracy.

- Ability to manage multiple research projects and meet deadlines.

Preferred Skills:

- Experience with market intelligence or research platforms.

- Knowledge of statistical analysis and data visualization tools.

- Exposure to tools such as Power BI, Tableau, SPSS, R, or Python would be an advantage.

- Experience in market sizing, TAM/SAM/SOM analysis, forecasting, and competitive benchmarking.

- Exposure to consulting, research firms, investment research, or corporate strategy environments is preferred.