Market Outreach Executive

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.phpid=100064152248422&mibextid=ZbWKwL

Location: Ahmedabad, Gujarat - On Site.

Role: Market Outreach Executive

Division: IMS nHance

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

• IMS People Possible, our flagship brand, provides Offshore Recruitment Services.

• IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services

• IMS Datawise specialises in Business Process Management Outsourcing Services

• IMS nHance provides Offshore Marketing Solutions.

• IMS Nucleii provides Offshore Managed IT Services.

Job Description:

Seeking a proactive and detail-oriented Marketing Outreach Specialist to join our team. The ideal candidate will be responsible for sourcing and mining contact information, executing targeted email marketing campaigns, and following up with prospects through brief calls to nurture leads and drive engagement.

Key Responsibilities:

• Conduct data mining to identify and gather contact information of potential clients and target audiences.

• Develop, design, and send out compelling email marketing campaigns to promote our products/services.

• Monitor and analyze campaign performance metrics to optimize outreach efforts.

• Follow up with prospects via brief phone calls to gauge interest, answer questions, and build relationships.

• Maintain accurate records of outreach activities and responses in our CRM system.

• Collaborate with the marketing team to refine messaging and campaign strategies.

Skill Set Required:

• Experience with data mining and list building techniques.

• Strong understanding of email marketing platforms and tools.

• Excellent communication skills, both written and verbal.

• Ability to conduct professional and engaging follow-up calls.

• Detail-oriented with strong organizational skills.

• Prior experience in marketing, sales, or outreach is a plus.