Market Mix Modeling Specialist

About the Role

We are seeking a highly skilled Marketing Mix Modeling (MMM) Analyst to develop, enhance, and maintain econometric and statistical models that measure the effectiveness of marketing investments across channels. The ideal candidate should possess strong expertise in Marketing Mix Modeling, statistical modeling, Python, SQL, and data analytics.

The role involves working closely with marketing, analytics, and business stakeholders to generate actionable insights that drive media optimization and business growth.

Experience-5-12 Years

Responsibilities

• Develop and implement Marketing Mix Models (MMM) to quantify the impact of various marketing channels on business outcomes.
• Build econometric and statistical models to measure marketing effectiveness and ROI.
• Analyze large-scale marketing, sales, and customer datasets using Python and SQL.
• Perform data extraction, validation, transformation, and feature engineering.
• Conduct adstock, saturation, base decomposition, attribution, and scenario simulations.
• Identify key drivers influencing business performance and marketing outcomes.
• Work with stakeholders to translate business problems into analytical solutions.
• Create forecasting and optimization frameworks to improve marketing spend allocation.
• Present analytical findings and recommendations to business and leadership teams.
• Maintain model documentation, methodologies, and governance standards.
• Continuously improve modeling techniques and leverage advanced analytics methodologies.