Market Linkage Specialist

Role : Market Linkage Specialist

Location : Patna

Qualification : MBA/PGDM in Agribusiness, Rural Management, Marketing.

Work Experience Mandatory - Candidates having at least 2+ years of relevant experience in market linkage development, agribusiness marketing, value chain development, rural livelihoods, or agricultural business promotion.

Desired Skill sets : Strong understanding of agricultural markets, value chains, and market systems. Ability to establish and manage relationships with buyers, traders, retailers, and institutional purchasers.

Experience in market facilitation and business networking. Knowledge of mandi operations, procurement systems, and market regulations. Ability to conduct market assessments, pricing studies, and demand analysis.

Understanding of consumer preferences, market trends, and competitive positioning.

Ability to support development of marketing campaigns and promotional activities. Develop local market networks for PVCS and strengthen farmer-to-market connectivity.

Facilitate tie-ups with local retailers, mandi networks, aggregators, and institutional buyers.

Roles and Responsibilities : Conduct district-level market assessments and pricing analysis. Assist in branding and promotion activities for PVCS products. Coordinate implementation of forward and backward linkages. Support farmers in market access, product promotion, and value realization. Facilitate participation of unions in exhibitions, local fairs, and business networking activities.

Investors call.

Language Expertise : Must be expert in written and spoken English and Hindi Languages

Computer Skills : Incumbent must be computer savvy with advanced proficiency in MS Office applications, particularly Excel, PowerPoint, and Word.