Market Analyst

We are looking for a Market Survey Executive with strong knowledge of fashion industry as well as footwear market. The ideal candidate should have good understanding of product features, pricing, customer preferences, and market trends. This role will support the Product Management and Marketing teams by providing accurate and timely market intelligence in North Region.

Key Responsibilities:

• Conduct regular market visits across assigned territories.

• Collect data on competitor products, prices, new launches, offers, and trends.

• Track best-selling articles and fast-moving designs in sports shoes, sneakers, and sandals.

• Monitor seasonal demand, regional preferences, and customer buying behavior.

• Identify gaps and opportunities in the existing product range.

• Understand technical aspects of footwear:

  • Upper materials

  • Sole types

  • Construction methods (cemented, strobel, direct-injection)

  • Comfort and performance features

• Evaluate competitors designs and specifications.

• Provide product feedback and suggestions for new development.

• Study retail display, branding, packaging, and marketing activities of competitors.

• Collect information on discounts, schemes, offer periods.

• Update the team on market shifts and emerging categories (casual sneakers, athleisure, kids sports, etc.).

• Prepare daily/weekly market visit reports with data, photos, and competitor samples.

• Maintain price comparison sheets and trend analysis reports.

• Share consolidated insights for product planning and launch decisions.

• Strong knowledge of footwear products, especially sports shoes, sneakers sandals.

• Understanding of market dynamics, retail structure, and consumer preferences.

• Basic understanding of footwear production process, materials, and components.

• Good observation skills and ability to analyse data.

• Ability to communicate insights clearly to product and category teams.

• Minimum: Diploma / Degree

• Added advantage: Diploma in Footwear / Retail Management

• 3 - 5 years in footwear market survey, product development, merchandising, or retail.

• Freshers with strong product interest and market knowledge can also apply.

• Passion in fashion trends (Footwear Prefferd)

• Strong communication and interpersonal skills

• Energetic, self-driven and comfortable with extensive field visits

• Ability to work independently and meet timelines

• Weekly market survey report

• Competitor price product analysis

• Market trend updates

• Suggestions for new product development

• Insights for category planning launch calendar