Market Activation Manager

Market Activation Manager - North East (Guwahati)

Location: Guwahati, North East India | Experience: 8-12 Years | Travel: Up to 80%

Role & Responsibilities

• Drive market activation, trade marketing, and consumer demand generation programs across assigned territories.
• Lead and manage a team of Key Activation Executives (KAEs) to deliver best-in-class activation execution.
• Execute mechanic meets, garage activations, fleet owner programs, roadshows, tractor clinics, and retail engagement initiatives.
• Build strong relationships with distributors, workshops, mechanics, fleet owners, retailers, and key automotive influencers.
• Develop and execute influencer marketing and community engagement programs to strengthen brand advocacy and customer acquisition.
• Train, coach, and develop Distributor Sales Representatives (DSRs) and field teams on product, brand, and activation excellence.
• Collaborate closely with Sales, Marketing, distributors, and activation agencies to drive market penetration and business growth.
• Monitor market trends, customer insights, and competitor activities to identify opportunities and recommend action plans.
• Track activation performance, measure ROI, and drive incremental growth across the region.
• Ensure compliance with company policies, safety standards, ethics, and governance requirements while managing market activities.

Preferred Candidate Profile

• 8-12 years of experience in Distributor Sales, Trade Marketing, Market Activation, Business Development, or Channel Management.
• Experience in Lubricants, Automotive Aftermarket, FMCG, FMCD, Tyres, Batteries, Auto Components, or related industries.
• Proven experience in team handling, third-party workforce management, and stakeholder management.
• Graduate in any discipline; MBA preferred.

Key Skills

Market Activation | Trade Marketing | Influencer Marketing | Distributor Management | Channel Sales | Automotive Aftermarket | Mechanic Engagement | Fleet Management | Brand Activation | Territory Management | Customer Relationship Management | Business Development | Team Leadership | Stakeholder Management | Community Engagement | Market Intelligence

Join Castrol and play a key role in building brand preference, driving consumer demand, and accelerating growth across North East India.