Marcomm Manager / Assistant Manager

Key Responsibilities

• Develops a PR programme for the hotel based on its marketing goals. target specific markets and develop

the PR strategies to reach these markets

• Develops media contacts, plans press conferences and other press activities. Acts as hotels liaison with

media to promote good publicity and counteract bad publicity.

• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and

media to promotional activities; prepares and issues press releases

• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates

sales leads with Banqueting and Sales Department.

• Disseminates corporate press releases to appropriate local trade and consumer media

• Establishes a programme for sending promotional news to trade publications on a regular basis releases

covering special events, promotions, etc.

• Prepares promotional press releases on personalities among guests and team members of the hotel and on

newsworthy events in the hotel

• Provides information to other departments on activities within and outside the hotel which may be useful

when dealing with guests

• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments

concerned

• Coordinates all activities with the Sales team.

• Maintains good PR by extending personalized service to VIPs. e.g. following up on reservations for VIPs,

assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests

• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

• Maintains clipping files pertaining to the hotel based on daily perusal of the media and provides same to Unit

Head, other departments, other hotels, corporate marcom, as appropriate

• Maintains mailing list/contact file

• Maintains hotel photo file

• Liaises with Human Resource Manager on matters affecting corporate image

• Develop hotel gifts and giveaways

• Builds profile within local market place through attendance at various events and local market place

• Co-ordinates hotel photography when required

• Monitors awareness of competitor activities and use information when developing strategies

• Plans and coordinates sponsorship activities

Human Resource Responsibilities (for incumbents with direct subordinates)

• Works with Manager and Human Resource Manager to ensure the departmental performance of team

member is productive. Duties include:

• Assists in planning for future team membering needs
• Assists in recruiting in line with company guidelines
• Prepares detailed induction program for new team member
• Assists in maintaining a comprehensive, current and guest focused set of departmental

standards and procedures and oversees their implementation

• Ensures training needs analysis of Public Relations team members is carried out and training

programmes are designed and implemented to meet needs

• Provides input for probation and formal performance appraisal discussions in line with company

guidelines

• Coaches, counsels and disciplines team members providing constructive feedback to enhance

performance

• Regularly communicates with team member and maintains good relations

Financial Responsibilities

• Works with superior in the preparation and management of the departments budget. Duties include:

• Assists in coordinating the preparation of the departmental annual budget
• Assists in monitoring and controlling departmental costs on an ongoing basis to ensure

performance against budget

• Assists in the preparation of the hotel strategic plan, goals program, and PR Departmental

Budget

Occupational Health and Safety Responsibilities

• Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely

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Last Updated: August 13, 2025

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and within OH&S guidelines and ensure your direct reports do the same

• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures

• Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely

and sensibly

• Initiate action to correct a hazardous situation and notify supervisors of potential dangers

• Log security incidents and accidents in accordance with hotel requirements

Key Competencies Key Tasks

Drive For Results

• Compete against a standard of excellence by setting high performance

standards and pursuing aggressive goals

• Strive for constant improvements and takes responsibility for achieving business

results and persevere despite obstacles

Understanding the

Business

• Demonstrate an interest in and an understanding of issues relevant to your

department and hotel and keep your knowledge up to date, including legislative

information

• Adheres to Corporate Code of Conduct, Team member Handbook and Hotel

policies

• Demonstrates an understanding of competitors’ major strengths and

weaknesses

• Establishes and interprets key performance indicators to manage the business,

consistently takes into accounts financial implications of business decisions and

recommendations

• Has a broad knowledge of how the business is run, focuses on the major factors

necessary to ensure that the business is successful and profitable

Problem Solving and

Decision Making

• Diagnose problems and thoroughly analyse information to guide decision

making

• Evaluate and assimilate critical information when reaching conclusions and

make logical, competent decisions

Customer Focus

• Build and maintain positive relationships with all internal customers and guests

in order to exceed their needs

• Take action to address these needs in order to exceed their expectations

• Create a positive hotel image in every interaction with internal and external

customers

• Adhere to hotel brand standards

• Maintain a high level of product and service knowledge in order to explain and

sell services and facilities to guests

• Assist guests and escort them to locations within the hotel at their request

• Maintain knowledge of special programs and events in the hotel in order to

recognize and respond to guests needs

• Maintain current Hotel information to be able to provide information to guests

• Implements Procedures which enhance the guest experience

Innovation

• Generate new ideas and encourage creativity from your team member

• Recognize the need for new and modified approaches

Teamwork

• Demonstrate co-operation and trust with colleagues, supervisors, teams and

across departments to deliver positive results

• Actively participate in wider hotel meetings

• Interact with department and hotel team member in a professional and positive

manner to foster good rapport, promote team spirit and ensure effective two

way communication

Adaptability

• Be comfortable and effective in an environment of ambiguity or change

• Be receptive to new ideas and respond to workplace changes in a flexible and

optimistic manner

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Last Updated: August 13, 2025

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• Complete tasks as directed by Management

Impact and Influence • Promote your ideas persuasively, and shape the opinion of subordinates and

overcome resistance

• Build consensus for action and negotiate mutually beneficial solutions to

problems

• Establish influential contacts with suppliers

Leading and

Developing People

• Inspire others to excel by clearly communicating business values and direction,

recognizing good performance and providing managerial support

• Develop potential of others through coaching and development opportunities to

build organization capability for the future

Cultural Awareness • Understands and takes into account the global nature of the business; works

effectively with colleagues from different view points, cultures and countries