Marcom cum Digital Marketing Executive - With Hospitality Background

Company Description Radisson Blu Bengaluru Outer Ring Road is an upper upscale business hotel located at Marathahalli Junction, connecting the city center with key business districts such as Sarjapur, Outer Ring Road, and Whitefield. Inspired by urban living, the hotel offers elegant décor, modern amenities, and a blend of leisure and business facilities tailored to contemporary travelers. With 218 rooms across six categories, guests enjoy diverse dining options, including Chinese and Thai cuisine at Shao and traditional Indian specialties at Saffron. The property features a convention center, a vibrant nightclub, an open-air swimming pool, and a spa offering Indian and Western treatments, creating a comprehensive hospitality experience for business and leisure guests.

Role Description

Key ResponsibilitiesDigital Marketing & Social Media

• Manage and maintain the hotel's social media platforms, including Instagram, Facebook, LinkedIn and other relevant channels.
• Develop and execute monthly social media content calendars.
• Create engaging content for hotel rooms, restaurants, events, offers, promotions and celebrations.
• Coordinate photography and videography for hotel events, food promotions and campaigns.
• Monitor social media engagement, comments, messages and online reviews.
• Support paid digital marketing campaigns and coordinate with external agencies where required.
• Track digital campaign performance and prepare regular reports on reach, engagement, leads and conversions.
• Identify new digital marketing trends and opportunities relevant to the hospitality industry.

Marketing & Communications

• Support the planning and execution of hotel marketing campaigns and promotional activities.
• Prepare marketing collaterals such as posters, flyers, digital creatives, e-mailers and promotional materials.
• Ensure all communication follows Radisson Hotel Group brand guidelines.
• Coordinate with Food & Beverage, Sales, Front Office, Events and other departments for promotional requirements.
• Support hotel events, festivals, food promotions, seasonal campaigns and special occasions.
• Assist in developing press releases, media communication and PR activities.
• Maintain a database of marketing materials, photographs, videos and brand assets.

Content Creation

• Write creative and engaging captions, promotional content, e-mailers and digital communication.
• Develop content for hotel websites, social media, WhatsApp campaigns and other digital platforms.
• Coordinate with designers, photographers, videographers and agencies for content production.
• Ensure all published content is accurate, timely and aligned with the hotel's positioning.

Website & Online Presence

• Support regular updates to the hotel website and relevant online platforms.
• Coordinate with relevant teams/agencies for website content, offers, banners and promotional updates.
• Monitor online visibility and ensure hotel information is accurate across digital platforms.

Reporting & Analytics

• Prepare monthly digital and marketing performance reports.
• Track social media growth, engagement, campaign performance and website traffic.
• Analyse campaign results and recommend improvements.
• Maintain records of marketing activities, campaigns and promotional spends.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, Hospitality or a related field.
• 2–4 years of experience in digital marketing, social media, marketing communications or hospitality marketing.
• Candidates with hotel/hospitality marketing experience will be preferred.
• Strong knowledge of social media platforms and digital marketing tools.
• Basic knowledge of Canva, Photoshop or similar design tools will be an advantage.
• Good photography/video content creation skills will be an added advantage.
• Excellent written and verbal communication skills.