MUMBAI · FULLTIME
Manager
Tripjack
Mumbai · onsite · Posted 20d ago
Sourced from
Undisclosed5–6 yrsfulltimeMumbai
About a minute. You'll make an account on the way through.
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Section · 01
About this role
1. Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform, while adapting the approach for other relevant channels.
2. Build content calendars, themes, post concepts, copy, and creative briefs using continuous research into competitors, audiences, industry trends, and platform best
practices.
3. Provide creative direction to designers and content partners, ensuring assets align with the brand, campaign objective, audience, and platform format.
4. Manage day-to-day social media publishing, engagement, comments, messages, and community interactions in a timely and professional manner.
5. Track reach, engagement, follower growth, clicks, traffic, and leads; identify high- performing themes and continuously improve the content strategy.
6. Manage PR initiatives, media relations, press opportunities, and PR agency coordination to strengthen brand visibility and reputation across relevant publications and industry platforms.
7. Monitor media coverage, referral traffic, brand mentions, and impact; convert findings into recommendations for future PR and brand-building initiatives.
8. Manage Google Business Profile optimization, regular updates, reviews, local visibility, and performance monitoring across relevant business locations.
9. Coordinate SEO initiatives with external agencies and internal Product and Technology teams, supporting on-page, off-page, technical, and content-led improvements.
10. Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, covering strategy, targeting, ad copy, creative briefs, tracking, budgets, reporting, and optimization based on CPL, CPC, CTR, conversions, and lead quality.
TECHNICAL SKILLS
LinkedIn, Meta, and other social platforms - strategy, publishing, community management,and optimization
LinkedIn Ads, Meta Ads, and Google Ads - planning, targeting, budgets, testing, and optimization
Social analytics and reporting - reach, engagement, followers, clicks, leads, and content performance
Google Analytics (GA4) - campaign reporting, traffic analysis, conversions, and attribution
Google Tag Manager - conversion tracking, event setup, and campaign measurement
SEO - working knowledge of on-page, off-page, technical, local, and content SEO
Google Business Profile - updates, optimization, reviews, visibility, and monitoring
Strong social copy, ad copy, content brief, campaign brief, and reporting skills
Ability to use spreadsheets, dashboards, and campaign data to derive actionable insights
SOFT SKILLS ATTRIBUTES
5-6 years of experience in digital marketing, social media, brand communications,performance marketing, or growth marketing
Strong experience executing social media and content strategies across multiple brands orverticals
Hands-on experience launching and optimizing campaigns across LinkedIn, Meta, and Google
Excellent communication, copy judgement, and attention to detail
Creative thinker who converts business objectives into engaging content and campaign ideas
Analytical and performance-oriented, with sound data-led optimization judgement
Strong stakeholder and agency management across internal and external teams
Self-driven, proactive, and able to execute independently with strong ownership
Able to manage multiple brands, campaigns, and priorities while meeting deadlines
Adaptable and up to date with social platforms, paid media, SEO trends, and digital
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
media relationsAnalyticsContent StrategySocial MediaSEOmanagementBrand BuildinganalyticalDigital Marketingpublishing
Section · Company
About Tripjack
Tripjack
Internet
812
employees
1987
39 years old
Mumbai, Maharashtra
India
About
TripJack: A Great Place to Work® and the trusted tech platform for over 60K+ travel agents across India!
Industries
InternetHospitality
Employee ratings
195 reviews
3.9/ 5
Culture
3.7
Career growth
3.4
Work-life
3.8
Employees rate it well for
Senior Management9Work Culture7Work Environment7Learning6Career Growth5
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