Manager

Experience: 4+ Years

Location: Mumbai

About the Role

We are looking for an experienced Integrated Media Buying professional with 4+ years of experience in offline media planning and buying. The ideal candidate should have strong hands-on experience across TV, Print, Radio and OOH, with a strong understanding of media rates, negotiations, inventory, campaign execution and post-campaign analysis.

The candidate will be responsible for managing media buying activities end-to-end while working closely with clients, media owners, internal planning teams and other stakeholders.

Key Responsibilities

• Plan and execute offline media buying campaigns across TV, Print, Radio and OOH.
• Work with media planning teams to translate media plans into effective buying strategies.
• Handle TV buying and spot negotiations across channels and markets.
• Use BARC data to evaluate channels, programs, audience profiles, GRPs, reach and frequency.
• Negotiate with broadcasters, publishers, radio stations and OOH vendors to secure competitive rates and value additions.
• Evaluate media proposals, inventory availability and commercial terms.
• Manage campaign bookings, schedules, release orders and execution.
• Monitor campaign delivery against planned GRPs, reach, frequency and spends.
• Coordinate with media owners and internal teams to ensure smooth campaign execution.
• Track actual versus planned media delivery and highlight any discrepancies.
• Prepare post-buy reports and campaign performance analysis.
• Manage media budgets and ensure efficient utilization of spends.
• Maintain strong relationships with media vendors and publishers.
• Support integrated media campaigns involving Offline + Digital channels.
• Prepare regular campaign updates and reports for internal and client stakeholders.

Required Skills

• 4+ years of experience in Offline Media Buying / Media Planning / Integrated Media.
• Strong hands-on experience in TV media buying is preferred.
• Good understanding of BARC, GRPs, Reach, Frequency and CPRP.
• Experience across TV, Print, Radio and OOH.
• Strong media negotiation and vendor management skills.
• Good understanding of media rates, inventory and commercial negotiations.
• Strong Excel and PowerPoint skills.
• Good analytical and numerical skills.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Ideal Candidate

We are looking for someone who is hands-on with media buying, particularly TV buying, rather than someone who has worked only on media strategy or planning.

Candidates from media agencies / advertising agencies with experience managing large-scale offline campaigns and working directly with media owners would be preferred.