Manager, UGC

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

About the Role

Lunar Solar Group is seeking a UGC Client Facilitation Manager to own the end-to-end user-generated content process for assigned client accounts. This role bridges creator management, content production, and client communication; ensuring UGC and TikTok Affiliate initiatives are strategically sound, on-brand, and clearly tied to performance outcomes. You'll be the primary point of contact guiding clients through the UGC lifecycle while coordinating with creators and internal teams to deliver consistent, high-quality content.

KEY RESPONSIBILITIES

UGC Process Management & Client Facilitation

• Own the full UGC lifecycle for assigned accounts—sourcing, briefing, reviewing, editing, and delivering content.

• Serve as the primary client-facing lead, presenting UGC strategies, and creative examples that communicate clear value.

• Develop strategic frameworks and creative briefs outlining content goals, audience targeting, and success metrics.

• Ensure content compliance with legal, licensing, brand, and platform guidelines (Meta, TikTok, YouTube).

• Support live shopping initiatives across platforms.

Creator Management & Community Building

• Coordinate creator outreach, negotiation, onboarding, and training to align on brand tone, visual standards, and campaign objectives.

• Build and maintain strong creator relationships to support long-term collaboration and consistent output.

Performance Analysis & Reporting

• Track and analyze organic and paid UGC/TikTok performance, identifying trends, hooks, and formats driving engagement and conversions.

• Prepare and present performance reports to clients and internal stakeholders, emphasizing insights that inform creative direction and ROI.

Internal Collaboration & Brand Content

• Partner with creative, paid media, and account management teams to align UGC strategy with broader campaign goals.

• Produce UGC-style content for Lunar's sales team

• Build and maintain an internal library of categorized, reusable UGC assets for future campaigns.

QUALIFICATIONS

• Experience managing client relationships and/or creator/influencer programs, ideally in an agency setting.

• Strong understanding of TikTok, Meta, and YouTube content formats and platform best practices.

• Comfortable with video/content editing tools and basic performance analytics.

• Excellent written and verbal communication skills; confident presenting to clients.

• Highly organized, able to manage multiple accounts and deadlines simultaneously.