Manager - Strategy & Insights, Zee TV

Consumer insights Analytics:

Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions

Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions

Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams

Post launch efficiency evaluation and launch calendar.

Deep experience in TV Movies content and ability to utilize techniques to case building for new ideas and pitches.

Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches

Competitor Analysis:

Supervise analysis of external reports and prepare detailed valuation report formulating programming strategies

Keeping track of ratings and performance for various genres and competitor channel programs

Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks

Analytical and insights acumen, Data based decision making, Data Interpretation, Data Visualization, collaborating with teams to solve business problems