Manager/Sr Product Manager (International Marketing)

Job Purpose:

Manage brands to achieve their business objectives to improve the profitability of the organization. Manage the product life cycle, launch of line extensions, sales promotion campaign and all aspects of related to a brand.

Key Accountabilities:

Plan

• Create marketing plan / budget plan for assigned portfolio / country
• Create impactful strategies to capture the market share
• Responsible for new product launch
• Design and implement activities along with Medical Affairs for KOL advocacy to drive awareness and therapy salience

Implementation

• Develop marketing collaterals / KOL engagement
• Strong implementation of marketing ideas and activities in coordination with the country heads
• Planning & executing CME's for assigned therapies
• Impart training for assigned portfolio
• Capture competitive intelligence for assigned products
• Understanding digital marketing like email campaigns, online marketing and use of digital medium for brand promotions
• Field work to assigned market

Analysis

• Analysis of sales data to understand brand / portfolio / country progress
• Understanding and presenting market requirements by executing secondary & primary market (EXIM & IQVIA) research
• Stay updated with the latest trends and practices in the industry for international markets
• Identify the respective countries therapy portfolio gaps & spot the therapy trends