Manager Social Media

Role & responsibilities :

Social Media Strategy & Channel Ownership:

• Develop and execute BITS Pilani WILP's social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms
• Own channel-wise growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals
• Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns
• Benchmark WILP's social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning

Content Creation & Publishing:

• Create and curate high-quality content tailored to each platform long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts
• Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality
• Develop content themes aligned with BITS Pilani's 'Institution of Eminence' brand positioning academic credibility, career impact, and working professional community
• Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers

Online Reputation Management (ORM):

• Monitor brand mentions, comments, and conversations across social platforms, Reddit, Quora, and review sites; respond promptly and professionally to queries and feedback
• Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni
• Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels
• Track and report on sentiment trends and brand health metrics periodically

Community Building & Engagement:

• Grow WILP's subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers
• Build and nurture a thriving alumni and learner community on social platforms; drive participation in WILP events, milestones, and campaigns
• Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility

Performance & Reporting:

• Track and report on key social media metrics reach, engagement rate, follower growth, website traffic from social, and lead contribution on a weekly and monthly basis
• Leverage native platform analytics and tools to derive insights and continuously optimize content performance
• Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies

Qualification and Personal Profile :

.MBA preferred, with 5-10 years of experience in social media marketing within EdTech, higher education, professional services, or e-commerce.

• Demonstrated track record of growing brand presence and engagement on LinkedIn, YouTube, and Instagram. Experience managing agencies and working in a fast-paced, multi-stakeholder environment.

Other Skill and Ability Requirements :

• Platform Expertise: Deep hands-on knowledge of LinkedIn, YouTube, Instagram, and Meta platforms content formats, algorithm dynamics, and growth levers

• Content Sensibility: Strong creative judgment with the ability to develop and evaluate content that is on-brand, platform-native, and audience-relevant

• ORM Capability: Experience managing online reputation across social and review platforms; composed, professional, and solution-oriented in public interactions

• Agency Management: Proven ability to brief, manage, and hold external agencies accountable for quality and performance

• Analytics & Reporting: Proficiency with native social analytics tools and ability to translate data into actionable insights

• Brand Awareness: Understanding of institutional brand tone ability to distinguish between an academic institution's voice and a typical EdTech brand

• Communication Skills: Excellent written communication skills; ability to write crisp, engaging copy adapted to different platforms and audiences.

• Candidates based in or willing to relocate to Hyderabad are preferred.