BENGALURU · FULLTIME
Manager - Social Media

InMobi
Bengaluru · onsite · Posted 4d ago
Sourced from
Undisclosed8–13 yrsfulltimeBengaluru
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Section · 01
About this role
Role Overview
Target Audiences
Key Responsibilities
Group Strategy and Narrative
Platform Ownership and Growth
Thought Leadership and Influence
Community and Employee Advocacy
Global Collaboration
Team Leadership
Innovation and Experimentation
Measurement and Reporting
Qualifications and Experience
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
The Social Media Manager iiiiiiii Community is a global, group-level position based in Bengaluru, reporting to the Global Head of Corporate Marketing. Group levelmeans the role represents the InMobi Group as a whole, rather than any single business. It is responsible for social media and community across the groups ecosystem of businesses and all regions, and for building and maintaining a single, credible group narrative.
The role is primarily B2B in focus. Its purpose is to shape how the InMobi Group is perceived by the audiences that matter most to its long-term standing: prospective talent, investors, the technology community, and industry thought leaders. Consumer-facing work from Glance and 1Weather supports this objective by demonstrating scale and innovation.
The incumbent will lead the social and community team and work across teams around the world, including leadership, engineering, product, design, talent, and regional and business marketing functions. The role carries ownership of the work from the first idea to the last outcome, including the group narrative, the growth of the groups social handles, and the team that delivers them.
Target Audiences
- Talent: experienced professionals, engineers, and early-career candidates considering InMobi.
- Investors and the financial community: stakeholders who assess InMobis strategy, leadership, and long-term potential.
- Technology community: engineers, data scientists, and product leaders who follow the work of leading technology teams.
- Industry thought leaders: analysts, journalists, and influential voices who shape perception of the category.
Key Responsibilities
Group Strategy and Narrative
- Define and govern the InMobi Groups brand voice across platforms and regions, ensuring consistency across its businesses and across corporate, culture, and community storytelling.
- Develop recurring narratives that establish InMobi as a credible, AI-led technology company.
- Set the global social media strategy and roadmap in alignment with business, talent, and brand priorities.
Platform Ownership and Growth
- Define the role, audience, and content approach for each platform, including LinkedIn, X, YouTube, and Instagram.
- Establish LinkedIn as InMobis primary global channel for thought leadership, innovation, leadership visibility, and employer brand.
- Build a long-form video programme covering engineering insights and leadership perspectives.
- Maintain a credible presence around industry events and conversations.
- Drive measurable growth in followers, reach, engagement, and community health across all handles.
Thought Leadership and Influence
- Partner with senior leaders and subject-matter experts to build their presence in relevant industry conversations. Thought leadership needs to be built across all handles, not on a single platform.
- Identify and develop internal voices across engineering, product, and business functions and across regions, using a defined framework for selection and support.
Community and Employee Advocacy
- Grow Encore, InMobis engineering community, through content, events, and thought leadership.
- Establish structured advocacy programmes that enable employees to represent the company credibly.
Global Collaboration
- Work with regional, business, talent, and engineering teams across the world to maintain a consistent group presence while reflecting local relevance.
- Coordinate content, campaigns, and events across time zones and markets.
Team Leadership
- Lead and develop a team of content creators, designers, and video storytellers.
- Set priorities, workflows, and quality standards for the team.
- Manage agency and creator partnerships.
Innovation and Experimentation
- Evaluate and pilot new formats, platforms, creator collaborations, and AI-enabled tools.
Measurement and Reporting
- Define KPIs across reach, engagement, community growth, brand sentiment, and employer brand impact.
- Use analytics and social listening to refine strategy and report to senior leadership.
Qualifications and Experience
- 8+ years of experience in social media, content, or brand communications within technology,
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Storytellingsocial media strategyOmni Channelmartechsocial listeningB2BAnalyticsBusiness MarketingSocial MediaSAASadvertisinghyperadvocacymarketingGenerative AiStrategic ThinkingArtificial IntelligenceMachine LearningEditorial
Section · Company
About InMobi

InMobi
Marketing & Advertising
1k+
employees
2007
19 years old
Bangalore / Bengaluru, Karnataka
India
About
InMobi operates a robust global digital advertising platform, leveraging innovative technology to transform the marketing landscape.
Industries
Internet
Employee ratings
218 reviews
3.1/ 5
Culture
3.1
Career growth
2.6
Work-life
3.3
Employees rate it well for
Work Culture32Senior Management31Work Life Balance30Learning17Food Facility15
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