Manager - Social Media

Key Responsibilities:

- Own and manage all company social media channels end-to-end, including content planning, publishing, community management, and performance tracking.

- Develop strategies aligned to brand and business objectives.

- Plan and execute platform-specific campaigns, launches, and always-on content calendars.

- Support influencer marketing initiatives: identification, onboarding, briefing, negotiation, execution, and reporting.

- Collaborate with internal teams and external agencies/creators to ensure consistency of brand voice and quality.

- Track, analyse, and report performance metrics; optimise content and spends based on insights.

Experience & Skill Requirements:

- 8-12 years of hands-on experience managing social media for consumer brands or social media/digital agencies.

- Proven experience in influencer marketing across platforms such as Instagram, YouTube, and LinkedIn.

- Strong understanding of social media algorithms, content formats, and best practices.

- Experience managing budgets, timelines, and multiple stakeholders.

- Data-driven mindset with strong analytical and presentation skills.