Manager (Social Media and Digital) : Brand and Communications

Job Title: Manager (Social Media and Digital Communications) - Brand and Communications

Reports To: Deputy Director - Brand and Communications

Location: Sonipat

Experience (in years): 6-8 years of relevant experience

Role Overview

The Manager - Social Media Digital Communications will lead and strengthen Ashoka University's digital presence across key platforms. This role combines strategic ownership, content leadership, and performance-driven execution to position social media as a core channel for brand building, audience engagement, and reputation management.

The incumbent will drive platform growth, lead digital storytelling, and translate institutional priorities into compelling, high-impact content, while ensuring alignment with brand guidelines and audience expectations. The role will also serve as the central owner of social media performance and digital engagement outcomes for the University.

Roles and Responsibilities

• Own and manage all official social media platforms (Instagram, LinkedIn, X, YouTube, etc.)
• Develop and execute platform-specific strategies aligned with institutional priorities
• Drive audience growth, engagement, and visibility through data-led decision-making
• Plan and manage monthly content calendars to ensure consistency and relevance
• Identify trends, formats, and opportunities to enhance reach and performance

Content and Digital Storytelling

• Lead end-to-end content development across formats (copy, graphics, videos, reels, short-form content).
• Build and manage strong content pillars across academics, research, student life, and institutional milestones.
• Drive compelling storytelling to strengthen community engagement and brand recall.
• Ensure all content aligns with Ashoka's brand voice, tone, and visual identity

Campaigns and Audience Engagement

• Conceptualise and execute integrated digital campaigns (Admissions, events, research, reputation building)
• Manage day-to-day audience engagement and community interactions across platforms
• Collaborate with internal teams to amplify key announcements and initiatives
• Support content amplification through organic and paid strategies

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.