Manager - SEO

Overview Summary: To help a client achieve their online marketing goals through Search Engine Optimization Strategize SEO initiatives for client websites To contribute towards the strengthening of the entire SEO community within Performics

Responsibilities

• Handling a team of Associates
• Help develop SEO strategies for clients
• Should be capable of handling multiple SEO projects at a time
• Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance
• Help your team members
• Handle on page off page SEO activities for multiple clients
• Understand the business of the client
• Analyze a website from an SEO and Technical perspective
• Perform a through keyword analysis for the site
• Make an On Page Optimization incorporating the various on page elements involved in SEO
• Get the on page optimization report implemented
• Formulate a link building strategy for your projects
• Analyze the progress of your site using various analytical and webmaster tools
• Tweak the on page and off page optimization depending on performance
• Keeping abreast with the latest updates in Search engine Algorithms
• Search Word In General
• Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World
• Keeping abreast with progress in the internet marketing world on the whole
• Sharing your research with the entire team
• Handling the day to day activities of your Assistant Project Mangers
• Communicate with Clients and Update them on the progress of their project
• Identify Upselling opportunities within projects
• Manage the workload of your team
• Help in hiring initiatives for the SEO Team
• Participation in the training process
• Share your learning with the entire SEO team the rest of the company in General
• Identify underperforming projects and strategize a turnaround
• Incorporate latest happenings in the Search world into the internal process and track results
• Make presentations and case studies
• Lead knowledge transfer Initiatives

Qualifications

• Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred)
• years of experience in media domain
• Individual contributor role / Team handling role
• 4-6 Years experience in Search Engine Optimization (SEO) [Candidates with core experience in executing SEO tech audits will be preferred]
• Strong understanding of SEO tools: AHREFs, SEMrush, Google Search Console, Similar Web, etc.
• Strong understanding of SEO concepts across On-Page, Off-Page, and Technical SEO
• Strong understanding of SEO Strategy as a whole and its implementation
• Experience doing SEO audits (Site, technical and competitive) and UX analysis.
• Experience doing Keyword research, meta suggestions, body copy optimization and copywriting.
• Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap, and competitive gap analysis.
• Experience doing reports and presenting them to clients.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience with Google Search Console
• Experience working with Screaming frog, Ahref, SEMrush, Moz, or any other SEO software/tool
• Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role
• Additional information Required: 3 to 5 years of experience Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole
• Key skills tools: Good Understanding of HTML Capable of Comprehending Web technologies such as PHP, ASP, Java Should have a thorough knowledge of Search Engines and their Algorithms
• GAIQ Certification
• Knowledge on how the search industry is progressing in general
• Knowledge of Internet Marketing as a whole
• Knowledge of techniques used to generate revenue online
• Soft Skills: Excellent written and Spoken English
• Good Communication Skills
• Good Interpersonal Skills
• Training Skills
• Great people managing skills
• Handling Multiple clients, team members at one go
• Capable of collaborating with other teams
• Capable of leading Client Calls

Key Skills

• HTML
• Google Search Console
• Screaming Frog
• Ahrefs
• SEMrush
• PHP
• ASP
• Java

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.