Manager - SEO & Website Marketing

Job Summary

We are seeking a highly analytical and performance-driven SEO Manager to lead the organic growth agenda across all brand portfolios. The role will be responsible for developing and executing comprehensive SEO strategies spanning Technical SEO, Content SEO, On-Page SEO, and Off-Page SEO to drive sustainable growth in organic traffic, search visibility, customer acquisition, and revenue. The ideal candidate should

possess a strong understanding of search algorithms, content strategy, website architecture, and digital analytics, with the ability to collaborate across internal teams and external agency partners to deliver measurable business outcomes.

Roles & Responsibilities

SEO Strategy & Growth

• Develop and own the end-to-end SEO roadmap for all brands, aligning organic growth objectives with overall business and marketing goals.
• Define quarterly and annual SEO growth plans focused on traffic, rankings, conversions, and revenue.
• Identify emerging SEO trends, algorithm updates, and industry best practices to maintain competitive advantage.
• Conduct regular competitor benchmarking and search landscape analysis to uncover growth opportunities.

Technical SEO

• Lead technical SEO initiatives to improve website crawlability, indexation, site architecture, page experience, Core Web Vitals, and overall search performance.
• Partner with Product, Technology, and Engineering teams to implement SEO best practices during new feature launches, website migrations, and platform enhancements.
• Conduct periodic technical audits and ensure timely resolution of SEO-related issues.

Content & On-Page SEO

• Develop content strategies aligned with user intent, search demand, and business priorities.
• Collaborate with content, merchandising, and marketing teams to build SEO-led content calendars and scalable content frameworks.
• Optimize category pages, product pages, blogs, landing pages, and other key website assets for improved visibility and rankings.
• Drive content velocity while maintaining quality, relevance, and search performance.

Off-Page SEO & Authority Building

• Develop and execute sustainable link-building and digital PR strategies to enhance domain authority and organic visibility.
• Monitor backlink health, referral traffic, and off-page performance metrics.
• Build relationships with external publishers, media platforms, and agency partners to strengthen organic presence.

Agency & Stakeholder Management

• Manage and collaborate with SEO agencies to ensure seamless execution of strategic initiatives.
• Establish governance mechanisms for regular reporting, progress tracking, and performance reviews.
• Work closely with Brand, E-commerce, Technology, Analytics, and Content teams to drive cross-functional alignment and execution excellence.
• Present insights, recommendations, and performance updates to senior stakeholders.

Analytics & Performance Management

• Define, monitor, and optimize SEO KPIs through data-driven decision-making.
• Leverage tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO platforms for performance measurement and opportunity identification.
• Prepare regular dashboards and executive reports highlighting business impact, growth opportunities, and strategic recommendations.

Key Performance Indicators (KPIs)

• Organic Traffic Growth
• Organic Revenue Contribution
• Keyword Ranking Improvements
• Share of Search & Search Visibility
• Content Velocity and Performance
• Domain Authority & Backlink Quality
• Technical SEO Health Score
• Organic Conversion Rate
• Customer Acquisition through Organic Channels

Educational Qualification & Desired Profile

• MBA in Marketing, Digital Marketing or in a related field.
• Hands-on experience in SEO, preferably within e-commerce, retail, fashion, or consumer-facing brands.
• Strong understanding of Technical SEO, Content SEO, On-Page and Off-Page optimization.
• Experience managing SEO agencies and cross-functional stakeholder relationships.
• Proficiency in Google Analytics, Google Search Console, Ahrefs, SEMrush,Screaming Frog, and related SEO tools.
• Strong analytical mindset with the ability to translate data into actionable growth strategies.
• Excellent project management, communication, and stakeholder management skills.
• Proven track record of driving measurable improvements in traffic, rankings, and organic revenue.