Manager/Senior Manager - User Marketing

Role Overview:

We are seeking a high-impact Manager - Senior Manager - User Marketing to spearhead our growth initiatives in Mumbai. In this role, you will be the architect of our user-facing narrative, orchestrating end-to-end marketing campaigns that bridge the gap between our product and our community. You will collaborate closely with cross-functional teams, including product, creative, and data analytics, to ensure our brand voice resonates across all digital touchpoints. By leveraging deep consumer insights, you will drive user acquisition, engagement, and retention, ultimately shaping the long-term trajectory of our business and strengthening our market position.

Key Responsibilities:

- Design and execute comprehensive multi-channel marketing campaigns to drive user growth and improve conversion rates across the entire customer lifecycle.

- Lead influencer marketing strategies by identifying and partnering with key voices to amplify brand reach and build authentic community trust.

- Oversee the end-to-end content marketing roadmap, ensuring high-quality storytelling that aligns with our brand identity and user needs.

- Manage social media presence by developing data-backed content calendars that foster active engagement and community building.

- Analyze campaign performance metrics to optimize ROI, providing actionable insights to stakeholders to refine future marketing strategies.

Required Skillset:

- Demonstrated expertise in building and scaling digital marketing ecosystems, with a proven track record of managing complex, high-budget campaigns.

- Strong proficiency in content strategy and influencer management, with the ability to negotiate partnerships that deliver measurable business impact.

- Exceptional communication and interpersonal skills, enabling you to lead cross-functional teams and influence senior stakeholders effectively.

- Analytical mindset with the ability to translate raw data into creative marketing solutions that address evolving user behaviors.

- Ability to thrive in a fast-paced, hybrid work environment in Mumbai, maintaining high standards of execution while managing multiple competing priorities.

- A postgraduate degree in Marketing or a related field from a premier institute is highly preferred to ensure a strategic approach to brand management.