Manager / Senior Manager - Performance Marketing | 4-8 Yrs | B2C Fintech

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°

About Our Client :

A digital platform simplifying personal finance.

Key Responsibilities:

• Campaign Strategy & Execution: Design, scale, and optimize paid marketing
• campaigns across Meta Ads, Google Ads (UAC, Search, Display), Programmatic, and Affiliate networks.
• Funnel & Conversions: Analyze click-to-install and click-to-lead journeys. Optimize landing pages
• and app onboarding to maximize conversion rates for personal loans and credit cards.
• Data-Driven Performance: Own growth metrics and budget efficiency. Routinely track and report on CAC, LTV, CPL, ROAS, and user retention cohorts.
• A/B Testing: Run structured experiments across ad copy, creatives, audience segments, and bidding strategies to uncover scalable winning formulas.
• Collaboration: Partner with Product/Tech to ensure perfect attribution tracking (AppsFlyer/Branch) and coordinate with Creative teams to build high-converting, compliant ad assets.

Required Skills & Qualifications Experience:

• 4-8 years of dedicated digital performance marketing experience.
• FinTech, Lending, or Credit Card industry experience is highly preferred.
• Platform Mastery: Advanced hands-on experience with Meta Ads Manager and Google Ads.
• Tech Stack: Proficiency with Mobile Measurement Platforms (MMPs like AppsFlyer/Branch), Google Analytics 4 (GA4), and product analytics (Mixpanel/Clevertap).
• Analytical Skills: Strong ability to manipulate and interpret data.
• Advanced Excel/Google Sheets is mandatory; SQL knowledge is a big plus.