Manager / Senior Manager Marketing

Roles and Responsibilities :

• Develop and execute comprehensive brand strategies to drive business growth in the FMCG industry.
• Lead cross-functional teams to launch new products, manage existing brands, and maintain strong brand presence across all touchpoints.
• Collaborate with stakeholders to create impactful marketing campaigns that meet business objectives and customer needs.
• Analyze market trends, competitor activity, and consumer insights to inform strategic decisions.

Job Requirements :

• 6-20 years of experience in brand marketing or a related field (Real Estate).
• Proven track record of developing successful brand launches, activations, and campaigns.
• Strong understanding of ATL/BTL marketing principles and ability to apply them effectively.
• Excellent brand positioning, branding, and brand planning skills with the ability to think creatively.