Manager / Senior Manager Market Intelligence

Devyani International Limited (DIL) is one of India's leading quick-service restaurant (QSR) operators, with a portfolio of internationally recognised and established brands. The company operates across multiple markets and continues to expand its presence through new stores, formats, brands and geographies.

Role Overview
We are looking for an experienced Market Intelligence professional who can provide actionable insights on the QSR, Food & Beverage, Retail and Consumer markets. The role will be responsible for tracking market developments, analysing competitors and consumer trends, evaluating market opportunities, and translating external intelligence into meaningful business insights for senior stakeholders.

Key Responsibilities

• Lead market intelligence and competitive intelligence initiatives across DIL's business portfolio.
• Track industry trends, market developments, emerging formats, consumer behaviour and competitive dynamics.
• Conduct detailed competitor benchmarking covering store expansion, geographic presence, pricing, promotions, product/menu innovations, brand positioning and customer propositions.
• Conduct market sizing and opportunity assessment for new geographies, cities, formats and business segments.
• Identify market whitespace and potential growth opportunities for existing and new brands.
• Analyse consumer trends, preferences, needs and behavioural shifts relevant to the QSR and F&B industry.
• Conduct primary and secondary research to support strategic business decisions.
• Develop regular market and competitor intelligence reports and dashboards for leadership.
• Monitor developments across QSR, F&B, retail, food delivery and adjacent consumer sectors.
• Evaluate competitor strategies and identify potential implications for DIL.
• Support pricing, expansion, brand strategy and business development initiatives through market insights.
• Collaborate with Strategy, Marketing, Business Development, Finance and Operations teams to translate insights into actionable recommendations.
• Manage external research agencies, consultants and data partners wherever required.
• Build and maintain a structured database of market, competitor, consumer and industry intelligence.
• Prepare executive-level presentations and communicate key findings to senior management.
• Provide timely intelligence on significant market developments, competitor actions and emerging opportunities.

Key Deliverables

• Market Intelligence Reports
• Competitor Benchmarking Reports
• Market Sizing & Opportunity Assessment
• Consumer & Category Insights
• Geographic / City-Level Market Assessment
• Pricing & Promotion Intelligence
• Competitor Tracking Dashboard
• Industry Trend Reports
• Strategic Insight Presentations
• Ad-hoc analysis for senior leadership

Required Skills & Competencies

• Strong understanding of Market Intelligence, Competitive Intelligence and Market Research.
• Excellent analytical and problem-solving skills.
• Strong understanding of QSR, F&B, Retail, FMCG or Consumer businesses.
• Ability to interpret large and complex datasets and convert them into actionable insights.
• Strong knowledge of primary and secondary research methodologies.
• Excellent Excel and PowerPoint skills.
• Knowledge of Power BI / Tableau will be an added advantage.
• Strong business acumen and commercial orientation.
• Excellent written and verbal communication skills.
• Strong stakeholder management and presentation skills.
• Ability to work independently and manage multiple projects simultaneously.

Experience & Qualification

• 8-10 years of relevant experience in Market Intelligence, Consumer Insights, Market Research, Strategy, Business Research, Consulting or a similar function.
• Experience in QSR, Food & Beverage, Retail, FMCG, Consumer or Hospitality industries preferred.
• MBA / PGDM in Marketing, Strategy, Business Analytics, Economics or a related discipline preferred.

What We Are Looking For
A strategic thinker who can move beyond data collection and answer three key questions:

• What is happening in the market?
• Why is it happening?
• What does it mean for DIL's business and growth strategy?