Manager/ Senior Manager - Influencer Marketing

• Own the end-to-end influencer marketing strategy across India and international markets.
• Identify, evaluate, outreach to, negotiate with, and onboard high-potential creators across YouTube, Instagram, newsletters, LinkedIn, and other relevant platforms.
• Plan and execute influencer campaigns from creator discovery and commercial negotiation through briefing, content approval, launch, tracking, and post-campaign analysis.
• Build a strong pipeline of creators based on audience relevance, geography, content category, engagement, historical performance, and commercial potential.
• Partner with Growth, Content, Design, Product, Sales, and Data teams to launch high-impact creator-led campaigns.
• Own campaign KPIs such as qualified leads/registrations, CPL/CPA, conversion rate, ROAS/revenue, creator-level performance, and campaign scalability.
• Continuously test and optimize creator categories, markets, content angles, integrations, offers, formats, and commercial models to improve performance.
• Ensure influencer marketing becomes a predictable and scalable growth channel rather than a one-off brand activity.
• Build strong creator and agency relationships while establishing scalable processes for outreach, negotiation, tracking, reporting, and campaign operations.

• Has 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, Creator-led Growth, or a closely related performance marketing role.
• Has experience independently managing creators, agencies, negotiations, campaign execution, and performance tracking at meaningful scale.
• Understands how to evaluate creator-audience fit, content relevance, engagement quality, audience geography, and commercial potential.
• Can independently build, execute, analyze, and optimize influencer campaigns using data and performance insights.
• Is highly comfortable with marketing analytics, attribution, experimentation, spreadsheets, and campaign-level decision-making.
• Has strong communication and negotiation skills and can build long-term relationships with creators, talent managers, and agencies.
• Thrives in a fast-paced, high-ownership environment and is comfortable managing multiple campaigns simultaneously.
• Can operate effectively across both India and international markets, adapting creator strategy to different audiences and market dynamics.

• Experience in EdTech, SaaS, Consumer Internet, D2C, or other performance-driven digital businesses.
• Managed large creator portfolios, high campaign volumes, or significant influencer marketing budgets.
• Experience running creator campaigns across both India and international markets.
• Strong analytical skills with experience using attribution, CRM, BI dashboards, spreadsheets, or campaign tracking tools.
• Built an influencer marketing function, creator pipeline, or scalable outreach and campaign operations process from scratch.
• Experience driving measurable acquisition or revenue outcomes through creators, including CPL/CPA, conversion, ROAS, and cohort-level performance.

Required Skills