Manager/Senior Manager - Digital Marketing - Consumer Durable

Role Overview:

We are seeking a seasoned marketing professional to lead our digital transformation and brand growth strategy within the competitive consumer durable sector @ Mumbai Location. In this role, you will orchestrate end-to-end digital ecosystems, bridging the gap between product innovation and consumer demand. You will work closely with cross-functional teams including product managers, sales heads, and creative agencies to ensure a unified brand voice across all digital touchpoints. By leveraging data-driven insights and cutting-edge marketing automation, you will drive measurable business impact, enhance customer lifetime value, and solidify our market position as a category leader.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies that align with business objectives to drive market share and brand equity in the consumer durable space.

- Manage large-scale performance marketing budgets across search, display, and social channels to optimize customer acquisition costs and maximize return on ad spend.

- Implement advanced marketing automation workflows to nurture leads and improve conversion rates throughout the consumer purchase journey.

- Oversee end-to-end campaign management, ensuring seamless integration between online content marketing efforts and offline retail trade activities.

- Analyze complex marketing datasets to derive actionable intelligence, providing stakeholders with clear visibility into campaign performance and ROI.

- Lead social media and community engagement initiatives to foster brand loyalty and manage online reputation effectively.

Required Skillset:

- Demonstrated expertise in managing full-funnel digital marketing strategies, with a proven ability to scale brand presence in the consumer goods or durable industry.

- Strong proficiency in marketing analytics and performance tracking tools, enabling the translation of raw data into strategic business decisions.

- Exceptional interpersonal skills to lead cross-functional collaboration and manage relationships with external creative and media agencies.

- Ability to synthesize product marketing requirements into compelling digital narratives that resonate with diverse consumer segments.

- Proven track record of managing complex, multi-channel campaigns while maintaining agility in a fast-paced, hybrid work environment.

Candidate Requirement :

- Candidates from Mumbai , 1st preferred

- Educational background from a Premier/ Tier2 institute with 8 - 10 years of progressive experience in digital and brand management roles.

- Preferably in FMCG, Building Materials, Consumer Durables , Home Appliances , Luggage or agency background.

Narayana - [phone removed]
PAN India Recruiters