Manager/Senior Manager, B2B Sales (Consumer Electronics & Appliances)

Company: Westway Electronics Ltd., Noida

Reports to: Managing Director / Head Sales

Experience: 510 years, mandatorily in LED TV, washing machine or air cooler manufacturing/ODM/OEM sales

Location: Noida (with pan-India travel)

Role Summary

Own B2B revenue for LED TVs, washing machines and air coolers selling ODM/OEM manufacturing capacity to brand owners, large format retailers, e-commerce private labels, distributors and institutional buyers. This is a manufacturing-side sales role, not a retail or channel-scheme role.

Key Responsibilities

Identify and close ODM/OEM contracts with Indian and international brands, private-label programs and importers

Build and manage a rolling pipeline with clear monthly/quarterly order-book targets and forecast accuracy for production planning

Negotiate commercials: BOM-linked pricing, panel/open-cell and commodity pass-through clauses, MOQ, payment terms, LD and warranty terms

Work with engineering, sourcing and costing teams to convert customer specs into feasible, margin-positive quotes

Manage key accounts end to end — NPI timelines, sample approvals, PO to dispatch, claims and after-sales coordination

Track competitor ODMs, panel and component price movements, and BIS/regulatory changes affecting customer decisions

Develop institutional and government/tender business where applicable

Maintain CRM discipline, pricing approvals and collections/DSO ownership.

Existing relationships with brand owners, buying houses, LFR/e-commerce category teams or large distributors

Working knowledge of product BOM, costing structure and landed cost; ability to read a spec sheet and defend a price

Familiarity with BIS/CRS, energy labelling, PLI and applicable import duty structures

Strong negotiation, commercial judgement and cross-functional coordination