MANAGER \SALES

Job Summary

Job Title: Sales Manager (Animal Feed). Job Type: Permanent, Full-time. Function: Sales. Location: Kolkata, West Bengal. Business: Godrej Agrovet Limited.

The Sales Manager will be responsible for driving sales strategy, market expansion, and revenue growth for the cattle feed market. The role requires strong leadership, deep industry knowledge, and proven expertise in channel development, key account management, and building high-performance sales teams.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue, volume, and market share targets in ROI states.
• Drive expansion in cattle feed segment.
• Forecast demand and ensure product availability through close coordination with production & supply chain teams.
• Build and strengthen relationships with distributors, dealers, and large-scale farmers.
• Design and implement effective incentive schemes, credit policies, and partner engagement models.
• Monitor dealer performance and ensure high channel satisfaction.
• Lead, mentor, and develop a team of Regional Sales Managers/Area Sales Managers across multiple states (Other than south India).
• Build a high-performance culture with clear KPIs, training, and coaching interventions.
• Align sales teams with organizational goals and ensure strong field execution.
• Conduct regular farmer engagement programs, awareness sessions, and demonstrations to promote feed usage.
• Gather customer insights, competitor intelligence, and market trends to refine go-to-market strategies.
• Partner with technical and R&D teams to support product positioning and after-sales service.
• Develop annual sales plans, budgets, and forecasts.
• Track performance against sales targets and provide actionable MIS reports to senior leadership.
• Identify new business opportunities, partnerships, and geographies for expansion.

Education & Experience

• Bachelor's Degree in Agriculture, Veterinary Science, Dairy Technology, Animal Husbandry, Commerce, or related discipline. MBA in Marketing / Agribusiness / Sales Management preferred.
• 8-12 years of experience in Animal Feed, Poultry Feed, Dairy Feed, Livestock Nutrition, Animal Health, FMCG, or Agri Inputs.
• Minimum 5 years in a leadership role managing large sales teams.
• Proven experience in handling West Bengal market.
• Strong exposure to Poultry, Dairy, Swine, and Animal Nutrition businesses.

Key Skills

• Market Knowledge: Strong understanding on aqua culture ecosystem.
• Leadership: Proven ability to manage large sales teams and channel networks.
• Skills: Excellent negotiation, relationship management, and strategic thinking.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.