Manager Sales & Strategy

Role Purpose

Drive market expansion and business growth through market research, sales strategy, channel development, and identification of new business opportunities across industrial products, abrasives, and power tools.

Key Responsibilities

• Lead market mapping and identify business opportunities across industrial products, abrasives, power tools, hardware, and allied segments.
• Identify fast-moving products, emerging categories, and untapped market opportunities.
• Conduct competitor analysis covering product portfolio, pricing, positioning, distribution, and market presence.
• Map the value chain from manufacturers and importers to distributors, dealers, counters, and end-users.
• Identify potential new markets, customer segments, and channel opportunities.
• Analyse import data and market intelligence to identify potential products and business opportunities.
• Develop market entry and sales strategies for identified opportunities.
• Support and drive new product launch plans, including target markets, customer segments, and channel strategy.
• Identify, evaluate, and develop potential distributors and channel partners.
• Develop strategies to increase market penetration and market share.
• Collaborate with Sales, Marketing, and Product Management teams to translate market insights into business plans.
• Conduct market visits and field studies across metro and Tier 2 cities in India.
• Engage directly with distributors, dealers, counter owners, and end-users to understand market requirements and buying behaviour.
• Track competitor movements, industry trends, and customer requirements, providing actionable recommendations to the business.
• Prepare market opportunity assessments, sales strategy presentations, and business cases for management review.
• Drive strategic initiatives from market assessment through execution and review.

Qualification & Experience

• MBA in Sales & Marketing Mandatory.
• 1015 years of relevant experience.
• Experience in industrial products, abrasives, or power tools is mandatory/preferred.
• Strong experience in B2B sales, channel development, market mapping, and business strategy.
• Exposure to distributor/dealer networks and industrial markets will be an advantage.
• Willingness to travel extensively across India.