Manager-Sales MIS & Cost Analysis

Job Purpose Key Responsibilities 1. Outlet Sales MIS & Performance Analysis

• Prepare daily, weekly, and monthly sales MIS for all retail outlets.
• Analyse outlet-wise sales against targets, budgets, and previous-period performance.
• Monitor the number of bills, average bill value (ABV), sales growth, and product-wise sales mix.
• Identify outlets achieving or missing their sales targets and analyse the reasons.
• Identify opportunities to increase sales through improved billing, customer conversion, average bill value, and product mix.
• Provide outlet-wise performance rankings and exception reports for management review.

2. Variance Analysis & Business Insights

• Conduct detailed analysis of actual sales versus targets, budgets, and previous periods.
• Identify the reasons for sales fluctuations and underperformance at individual outlets.
• Analyse the impact of bill count, ABV, product mix, discounts, and complimentary sales on revenue.
• Investigate unusual trends and highlight deviations requiring management attention.
• Explain what happened, why it happened, the financial impact, and the recommended corrective action.
• Provide specific recommendations for each underperforming outlet rather than general observations.

3. Outlet Cost & Profitability Analysis

• Prepare and analyse outlet-wise profit and loss statements.
• Monitor food costs, packaging costs, wastage, discounts, and other outlet operating expenses.
• Analyse gross margin, contribution margin, and outlet-level profitability.
• Compare costs and profitability across outlets to identify inefficiencies and improvement opportunities.
• Identify outlets with high costs, declining margins, or recurring losses and recommend corrective measures.
• Evaluate the impact of sales growth, cost changes, and operating expenses on outlet profitability.

4. Cost Control & Loss Prevention

• Analyse wastage, stock discrepancies, complimentary products, discounts, and abnormal consumption.
• Identify potential revenue leakages and cost-control weaknesses at outlets.
• Compare actual costs against standard costs and established benchmarks.
• Highlight unusual transactions, deviations, and recurring operational losses for investigation.
• Recommend practical controls to reduce avoidable expenses and improve profitability.
• Coordinate with Operations, Inventory, and Finance teams to validate findings and monitor corrective actions.

5. Sales Forecasting & Target Setting

• Assist in setting realistic monthly sales targets for individual outlets.
• Prepare sales forecasts using historical performance, growth trends, and business conditions.
• Analyse the gap between projected and actual sales and recommend timely corrective actions.
• Evaluate outlet performance against sales, margin, and profitability targets.
• Support management in identifying opportunities to improve revenue and profitability at existing outlets.

6. Management Reporting & Recommendations

• Prepare concise dashboards highlighting outlet-wise sales, margins, costs, and profitability.
• Submit monthly reports highlighting critical variances, loss-making outlets, and improvement opportunities.
• Present data-backed recommendations with estimated financial benefits and implementation timelines.
• Coordinate with the Operations team to ensure that approved recommendations are implemented.
• Track the results of corrective actions and report the actual financial improvements achieved.
• Escalate significant adverse trends and potential losses to management promptly.

7. MIS Automation & Data Accuracy

• Extract and analyse sales data from POS/ERP systems and accounting software.
• Use advanced MS Excel to prepare accurate, timely, and standardised MIS reports.
• Develop automated dashboards and exception reports to reduce manual reporting.
• Ensure the accuracy and consistency of outlet-wise sales and profitability data.
• Maintain supporting calculations, analysis, and documentation for management review.

Required Skills & Competencies

• Strong knowledge of cost accounting, financial analysis, and retail sales performance.
• Advanced MS Excel skills, including PivotTables, lookup functions, SUMIFS, and dashboard preparation.
• Ability to analyse large volumes of outlet-wise data and identify meaningful trends.
• Understanding of gross margins, contribution margins, operating expenses, and outlet profitability.
• Strong numerical, analytical, and problem-solving skills.
• Ability to identify root causes and recommend practical, measurable solutions.
• Good communication and presentation skills.
• Experience with POS/ERP systems and Power BI is an added advantage.

Key Performance Indicators (KPIs)

1. Accuracy and timely submission of outlet-wise sales MIS.
2. Quality of variance analysis and root-cause identification.
3. Timely identification of underperforming and loss-making outlets.
4. Identification of revenue leakages and cost-control opportunities.
5. Value of cost savings and profitability improvements achieved through implemented recommendations.
6. Improvement in sales performance visibility, gross margins, and outlet profitability.
7. Timely follow-up and closure of corrective actions with the Operations team.
8. Accuracy of sales forecasting and target-versus-actual reporting.

Ideal Candidate Profile