Manager - Sales & Marketing

Responsibilities

• Market Analysis, Strategic Planning, and Brand Enhancement
  • Conduct in-depth market research, identify emerging trends, and analyse the competitive landscape to capitalise on new business opportunities.
  • Develop and evaluate advertising and promotional campaigns, webinars, and thought leadership events/conclaves to enhance brand value and market penetration.
  • Leverage data-driven insights to refine marketing efforts and drive sales growth.
  • Brand Enhancement:
    • Conceptualise brand refresh and promote brand visibility by proactively redesigning collaterals/websites and SEO optimisation as necessary.
    • Ensure Digital Media Presence - Manage all social media accounts (LinkedIn, YouTube, Twitter, Facebook, etc.) with regular content creation and engagement
    • Driving PR Initiatives - Work with PR agencies to generate article publication, speaking, and sound-byte opportunities for leadership across the Group companies.
    • Attend conferences and trade shows, showcasing Brickwork Group Companies products/services through presentations and collaterals. Work on post-event reports and analysis to improve market presence and visibility.
• Supporting Sales Growth Cross-functional Collaboration
  • Developing and implementing strategic marketing plans to help achieve the sales targets and develop new markets for the Group companies.
  • Business Leaders Meetings:
    • Conduct regular meetings with business leaders for brainstorming sessions on the prospective sales opportunities and discuss steps to create market outreach activities to tap the untapped regions/areas.
  • Cross-functional Collaboration:
    • Work closely, in collaboration with business development teams, leadership, and other stakeholders, to ensure that the teams efforts are aligned with the companys overall objectives.
    • Create a cross-functional collaboration framework by establishing clear goals, defining roles, and setting up communication channels with the concerned departments to work together to achieve the sales and marketing objectives.

Skills

• Strategic thinking
• Leadership/team management
• CRM and digital marketing tools
• Social media marketing
• Brand management
• Market analysis
• Consumer research
• Budget forecasting
• Analytical, problem-solving, and decision-making skills

Work Experience

• 8 to 12 years in the sales and marketing field.
• Relevant experience of 8+ years in a senior sales and marketing role in the financial services industry, with a strong track record of success in increasing market share and visibility of businesses.

Qualifications

A master s degree in Sales, Marketing, Business Administration, or a related field is preferred.

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