Manager - Sales - General Trade/Modern Trade Channel - Retail

Role Overview:

Maximum fixed salary can go till 23 lacs per annum. Variables will be as per performance and there will not be any esops.

Key Responsibilities:

- Achieve monthly and quarterly sales targets within the assigned territory.

- Appoint and manage distributors, dealers, and retailers.

- Ensure effective product availability and visibility across outlets.

- Monitor and improve secondary sales performance.

- Conduct regular market visits to identify new business opportunities.

- Implement company sales strategies and promotional activities.

- Track competitor activities and provide market feedback.

- Ensure timely collection of payments and maintain credit discipline.

- Maintain daily sales reports and submit performance updates to management.

- Coordinate with internal teams for smooth order processing and delivery.

Key Performance Indicators (KPIs):

- Sales volume and revenue achievement.

- Distribution expansion (new outlets / distributors).

- Market coverage and outlet penetration.

- Collection efficiency.

- Visibility and merchandising standards.

Qualifications & Requirements:

- Bachelors degree in Business Administration, Marketing, or related field.

- 1-3 years of experience in FMCG / Beverage sales (preferred).

- Strong communication and negotiation skills.

- Good knowledge of local market and territory.

- Ability to work independently and meet targets.

- Valid driving license and willingness to travel extensively.

Key Skills:

- Sales and negotiation.

- Relationship management.

- Market analysis.

- Time management.

- Result-oriented approach.