Manager - Sales Effectiveness

Management Level: 07 - Manager - Sales Effectiveness;

Location: Bengaluru;

Must have skills: Sales Effectiveness, Content Strategy Planning, Copywriting Editing, Sales Enablement Content, Marketing Collateral Development;

Good to have skills: SEO Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics;

Experience: 12+ years of experience is required;

Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)

Key Roles Responsibilities

• Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.


• Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.


• Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.


• Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.


• Support campaigns across websites, email, paid media, social media, and other digital channels.


• Collaborate with creative/design teams for effective execution and consistent brand communication.


• Monitor content performance and optimize messaging, engagement, lead generation, and conversion.


• Maintain consistent brand voice, messaging, quality, and communication standards.


• Track industry trends, customer insights, competitor positioning, and content best practices.


• Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Required Qualifications

• 12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.


• Strong writing, editing, storytelling, and communication skills.


• Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.


• Proven experience creating sales and marketing content across multiple formats and channels.


• Strong stakeholder management and cross-functional collaboration skills.


• Ability to manage multiple priorities and deliver within timelines.


• Strong attention to detail and ability to convert business requirements into effective content.


• B2B, technology, consulting, or professional services experience preferred.

;