Manager - Sales Effectiveness
Accenture · Bengaluru · onsite · Posted 64d ago
Not disclosed12–14 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Management Level: 07 - Manager - Sales Effectiveness
Location: Bengaluru
Must have skills: Sales Effectiveness, Content Strategy & Planning, Copywriting & Editing, Sales Enablement Content, Marketing Collateral Development
Good to have skills: SEO & Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics
Experience: 12+ years of experience is required
Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)
Key Roles & Responsibilities
Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.
Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.
Support campaigns across websites, email, paid media, social media, and other digital channels.
Collaborate with creative/design teams for effective execution and consistent brand communication.
Monitor content performance and optimize messaging, engagement, lead generation, and conversion.
Maintain consistent brand voice, messaging, quality, and communication standards.
Track industry trends, customer insights, competitor positioning, and content best practices.
Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.
Required Qualifications
12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
Strong writing, editing, storytelling, and communication skills.
Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
Proven experience creating sales and marketing content across multiple formats and channels.
Strong stakeholder management and cross-functional collaboration skills.
Ability to manage multiple priorities and deliver within timelines.
Strong attention to detail and ability to convert business requirements into effective content.
About Us
B2B, technology, consulting, or professional services experience preferred.
Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.
For more information, please visit www.accenture.com/learnvantage
Location: Bengaluru
Must have skills: Sales Effectiveness, Content Strategy & Planning, Copywriting & Editing, Sales Enablement Content, Marketing Collateral Development
Good to have skills: SEO & Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics
Experience: 12+ years of experience is required
Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)
Key Roles & Responsibilities
Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.
Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.
Support campaigns across websites, email, paid media, social media, and other digital channels.
Collaborate with creative/design teams for effective execution and consistent brand communication.
Monitor content performance and optimize messaging, engagement, lead generation, and conversion.
Maintain consistent brand voice, messaging, quality, and communication standards.
Track industry trends, customer insights, competitor positioning, and content best practices.
Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.
Required Qualifications
12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
Strong writing, editing, storytelling, and communication skills.
Strong knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
Proven experience creating sales and marketing content across multiple formats and channels.
Strong stakeholder management and cross-functional collaboration skills.
Ability to manage multiple priorities and deliver within timelines.
Strong attention to detail and ability to convert business requirements into effective content.
About Us
B2B, technology, consulting, or professional services experience preferred.
Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.
For more information, please visit www.accenture.com/learnvantage
Sourced from foundit
Skills
Content MarketingCustomer Journey MappingEditingplanningCross-Functional CollaborationSales EnablementContent DevelopmentContent StrategyCopy WritingDigital content optimizationSales EffectivenessSEOLead GenerationContent performance analyticsContent Campaigncollateral development
About Accenture
Accenture
IT Services & Consulting
350k+
employees
1989
37 years old
Dublin
Ireland
About
Accenture plc is an Irish-American, professional services company based in Dublin, specializing in information technology services and consulting.
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