Manager - Sales (Asst. Store Manager Grade) METRO Cash & Carry India

Location:  Bangalore / Amritsar / Lucknow

Industry: B2B Wholesale & Retail

Reports to: Store Business Head (Store Manager)

Job Purpose

The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Services, Companies & Offices. Responsible for driving business development and repeat billing from tagged customers.

Key Responsibilities

• Drive overall sales growth and market penetration in target segments.
• Lead the customer acquisition strategy to expand the client base.
• Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.
• Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).
• Lead business development initiatives to increase market share and sales volume.
• Ensure repeat billing from tagged customers and enhance customer retention strategies.
• Monitor and adjust strategies to achieve sales targets and customer satisfaction.
• Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.
• Evaluate market trends and competition to develop proactive sales strategies.
• Maintain regular reporting to the Store Business Head on sales performance and team progress.

Key Performance Indicators (KPIs)

• Sales Growth: Achieving growth in sales revenue across key customer segments.
• Repeat Billing: Maximizing the frequency of repeat sales from tagged customers.
• HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).
• Increasing Share of Wallet: Growing the sales contribution from existing clients.
• Achieving Top Line and Bottom Line Business Limits: Meeting financial targets and profitability goals.

Functional Competencies

• Strong sales management and team leadership skills.
• Ability to develop and execute strategic business development plans.
• Proficiency in customer acquisition and retention strategies.
• In-depth knowledge of B2B wholesale and retail industry dynamics.
• Experience in handling sales across multiple channels.
• Knowledge of the respective local market to understand customer preferences and trends.

Behavioural Competencies

• Excellent communication and interpersonal skills.
• Strong problem-solving and decision-making abilities.
• Ability to work under pressure and meet deadlines.
• High level of empathy and emotional intelligence in team management.
• Results-oriented, with a focus on achieving business objectives.

Requirements

• Area Sales Manager level experience in FMCG sales.
• Background in Processed Food, Commodities, and DnT product range within the FMCG industry.
• Minimum Graduate qualification, with preference for PGDBM in Sales & Marketing specialization.
• Knowledge of the local market to cater to customer needs effectively.