Manager - Retention Marketing

About the Role:

We are looking for a highly driven Retention Marketing professional to drive customer engagement, retention, and lifetime value across our e-commerce business. In this role, you will own and optimize customer lifecycle marketing across Email, SMS, Push Notifications, Website, and Mobile App, partnering with cross-functional teams to deliver measurable business growth and enhance the customer experience.

Key Responsibilities:

- Own and drive customer retention initiatives across Email, SMS, Push Notifications, Website, and Mobile App.

- Develop and optimize customer lifecycle strategies to improve engagement, repeat purchases, retention, and customer lifetime value (LTV).

- Plan, execute, and optimize CRM and retention campaigns in collaboration with Marketing, Creative, and Product teams.

- Analyze customer behavior, campaign performance, and funnel metrics to identify opportunities and generate actionable insights.

- Design and execute A/B tests to continuously improve campaign performance, customer journeys, and conversion rates.

- Build and optimize customer segmentation, personalization, and lifecycle journeys across multiple touchpoints.

- Monitor and report on key retention metrics, including repeat purchase rate, customer engagement, churn, conversion, and LTV.

- Recommend and implement data-driven initiatives to improve customer experience, retention, and overall business performance.

- Collaborate with Consumer Experience, Product, Analytics, and Marketing teams to execute growth initiatives.

- Stay up to date with industry trends, CRM technologies, and lifecycle marketing best practices.

What We're Looking For:

- 3-10 years of experience in Retention Marketing, CRM, Lifecycle Marketing, Growth Marketing, Consumer Marketing, or E-commerce.

- Strong understanding of customer lifecycle marketing, retention strategies, segmentation, and personalization.

- Hands-on experience managing Email, SMS, Push Notification, and CRM campaigns.

- Strong analytical skills with the ability to interpret customer and campaign data to drive business decisions.

- Experience working with A/B testing, campaign optimization, and customer journey mapping.

- Excellent communication, collaboration, and stakeholder management skills.

- Ability to manage multiple initiatives in a fast-paced, high-growth environment.

- Self-driven, detail-oriented, and passionate about improving customer experience and business outcomes.

Preferred Experience:

- Hands-on experience with CRM and marketing automation platforms such as MoEngage, Klaviyo, Braze, Iterable, HubSpot, or similar.

- Proficiency with analytics and reporting tools such as Google Analytics (GA4), Looker Studio, Tableau, Power BI, and Excel.

- Experience working with D2C, e-commerce, consumer brands, subscription businesses, or omnichannel retail brands.

- Familiarity with customer segmentation, personalization, experimentation frameworks, and lifecycle automation.