Manager - Regional Trade Marketing

Roles and Responsibilities :

• Develop and execute regional trade marketing strategies to drive sales growth, increase brand awareness, and enhance customer loyalty.
• Collaborate with cross-functional teams to launch new products, promotions, and campaigns that meet business objectives.
• Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.
• Manage budgets for trade marketing initiatives, ensuring effective allocation of resources.

Job Requirements :

• 5-14 years of experience in FMCG industry with expertise in trade marketing or related field.
• Proven track record of developing successful trade promotion schemes that drive revenue growth.
• Strong understanding of loyalty programs and ability to develop targeted campaigns that build brand loyalty.