Manager Public Relations & Communications

The Manager Public Relations & Communications will be responsible for developing and executing PR strategies to strengthen EssilorLuxottica's corporate reputation, enhance brand visibility and build strong relationships with media, influencers and external stakeholders across India.The role will drive corporate communications, media relations, brand storytelling and strategic communication initiatives aligned with the organisation's business objectives.Key Responsibilities1. Public Relations & Media Management

• Develop and execute comprehensive PR strategies for corporate and brand communications.
• Build and maintain strong relationships with leading national, regional and business media.
• Manage media interactions, press releases, interviews, media briefings and press conferences.
• Drive positive media coverage and enhance corporate and brand visibility.
• Identify opportunities for leadership profiling and thought leadership.

2. Corporate Communications

• Develop corporate communication strategies aligned with organisational priorities.
• Create impactful communication narratives around business milestones, product launches, partnerships and organisational achievements.
• Manage corporate announcements, leadership communications and external messaging.
• Ensure consistency in corporate positioning and brand communication.

3. Brand & Product Communications

• Drive PR campaigns for eyewear, sunglasses, optical products and premium/luxury brands.
• Support product launches, brand activations, fashion collaborations and consumer campaigns.
• Work closely with Marketing and Brand teams to strengthen brand positioning.
• Develop media engagement strategies for key brands within the portfolio.

4. Crisis & Reputation Management

• Support the development and execution of crisis communication plans.
• Monitor media coverage and identify potential reputational risks.
• Prepare media responses, FAQs, key messages and leadership communication.
• Ensure timely and appropriate communication during sensitive situations.

5. Digital PR & Influencer Engagement

• Drive digital PR initiatives and online media visibility.
• Develop relationships with influencers, content creators and relevant industry stakeholders.
• Monitor online brand reputation and media sentiment.
• Leverage social media platforms to amplify corporate and brand communication initiatives.

6. Stakeholder Management

• Collaborate with global and regional communications teams.
• Partner with internal stakeholders across Marketing, HR, Legal, Sales and Business Leadership.
• Manage external PR agencies and communication partners.
• Track campaign performance, media coverage and PR effectiveness.

Key Performance Indicators (KPIs)

• Quality and volume of earned media coverage.
• Share of voice and brand visibility.
• Media relationship development and engagement.
• Successful execution of PR campaigns and product launches.
• Leadership profiling and thought leadership opportunities.
• Crisis response effectiveness and reputation management.
• PR agency performance and budget management.

Education & Experience

• Bachelor's degree in Mass Communication, Journalism, Public Relations or Marketing.
• Postgraduate qualification in Communications or Public Relations preferred.
• 5–8 years of experience in Public Relations, Corporate Communications or Brand Communications.
• Experience working with reputed PR agencies or leading consumer-facing organisations.
• Exposure to luxury, fashion, lifestyle, FMCG, retail or consumer brands will be an advantage.

Desired Skills & Competencies

• Excellent written and verbal communication skills.
• Strong media networking and stakeholder management capabilities.
• Strategic thinking and storytelling ability.
• Experience in crisis communication and reputation management.
• Strong understanding of the Indian media landscape.
• Ability to manage multiple communication priorities.
• Strong presentation and leadership communication skills.