Manager - Product Marketing

The Manager of Product Marketing will own the positioning, messaging, go-to-market strategy, competitive intelligence, analyst relations support, sales enablement, and product storytelling for the ExpertusONE platform. This role requires a unique combination of strategic thinking, market insight, customer empathy, product understanding, and commercial acumen. The successful candidate will work closely with Product Management, Business Solutions Group (BSG), Sales, Pre-Sales, Customer Success, Marketing, and Executive Leadership to ensure that ExpertusONE's value proposition is clearly communicated and differentiated in the market. The ideal candidate understands enterprise SaaS, B2B technology marketing, and preferably the Learning and Development (L& D), Talent Development, HR Technology, or Learning Management System market.

The core responsibilities for the job include the following:

Product Positioning and Messaging

• Define and continuously refine ExpertusONE's positioning, messaging, and value propositions.
• Create differentiated messaging for Enterprise LMS, Compliance Training, Certifications, Skills Development, AI-Powered Learning, Content Authoring, Learning Analytics, Extended Enterprise Learning, Commerce, and Training Monetization.
• Develop messaging tailored to CLOs, HR leaders, L& D leaders, operations leaders, compliance teams, training administrators, and executive buyers.
• Build messaging frameworks and narrative strategies for new product releases and strategic initiatives.

Go-To-Market Strategy:

• Lead go-to-market planning for product launches, feature releases, platform enhancements, and strategic initiatives.
• Develop launch plans that align Product, Marketing, Sales, and Customer Success teams.
• Create launch readiness programs and internal communication plans.
• Establish launch success metrics and measure business impact.

Product and Market Intelligence:

• Conduct market research and identify emerging trends within learning management systems, learning experience platforms, skills-based learning, AI in learning, workforce development, compliance training, and HR technology.
• Maintain detailed competitive intelligence on major LMS and learning technology vendors.
• Develop battle cards, competitor comparisons, win/loss insights, and market analysis reports.
• Provide strategic recommendations to product management based on market feedback.

Cross-Functional Collaboration:

• Product Management: Translate product capabilities into customer-facing value. Influence product roadmap decisions using market insights. Support product launch planning and release communications.
• Sales: Develop sales enablement assets and value-based selling materials. Equip sales teams with competitive differentiation and messaging. Support strategic opportunities and executive presentations.
• Pre-Sales / Solutions Consulting: Build demonstration narratives and use-case-driven storytelling. Create industry-specific solution positioning. Assist in high-value opportunities and RFP responses.
• Business Solutions Group (BSG): Align solution messaging with customer business outcomes. Support enterprise proposals and strategic account pursuits. Develop solution-specific positioning frameworks.
• Customer Success: Capture customer success stories and business outcomes. Create case studies, references, and customer advocacy programs. Support customer expansion and adoption initiatives.
• Corporate Marketing: Align demand generation activities with product positioning. Support campaigns, webinars, events, analyst programs, and thought leadership initiatives.

Sales Enablement:

• Own the creation and maintenance of sales decks, product presentations, solution briefs, one-pagers, battle cards, competitive matrices, ROI messaging, and value proposition frameworks.
• Train sales and pre-sales teams on product positioning and market differentiation.
• Develop industry-specific and persona-specific sales assets.

Analyst and Thought Leadership Support

• Support relationships with industry analysts and market influencers.
• Contribute to analyst briefings and evaluation submissions.
• Develop thought leadership content around learning technology, AI in learning, skills transformation, workforce development, and compliance training.
• Represent Expertus: One at industry events, webinars, conferences, and customer forums.

Customer and Voice-of-Market Programs:

• Build programs to gather customer insights and market feedback.
• Conduct customer interviews and persona research.
• Lead win/loss analysis initiatives.
• Translate customer insights into actionable recommendations.

Success Metrics: Success in this role will be measured through:

• Product adoption growth.
• Pipeline influence and contribution.
• Launch effectiveness.
• Sales enablement effectiveness.
• Win-rate improvements.
• Competitive win performance.
• Analyst and market visibility.
• Customer engagement and advocacy growth.
• Messaging consistency across customer touchpoints.

Requirements:

• Bachelor's degree in marketing, business, technology, engineering, or a related field.
• MBA preferred.
• 09-12 years of B2B SaaS marketing experience.
• Experience marketing enterprise software platforms.
• Demonstrated ownership of product positioning, messaging, and GTM strategy.
• Experience partnering closely with product management and sales organizations.
• Experience supporting enterprise sales cycles and complex buying committees.

Preferred Industry Experience:

• Strong preference for experience in one or more of the following: Learning Management Systems (LMS), Learning Experience Platforms (LXP), Talent Management, HR Technology, Workforce Development Platforms, Enterprise SaaS Platforms, Employee Experience Platforms

Required Skills and Competencies:

• Strategic Skills: Product positioning and messaging, go-to-market strategy, market segmentation, competitive intelligence, pricing and packaging support, Analyst relations support.
• Commercial Skills: Enterprise B2B sales enablement, value-based selling, solution marketing, executive communication, and customer storytelling.
• Analytical Skills: Market research, win/loss analysis, customer insights, performance measurement, and data-driven decision-making.

Communication Skills

• Exceptional written and verbal communication.
• Executive presentation skills.
• Thought leadership content creation.
• Workshop facilitation.

Leadership Skills:

• Cross-functional leadership.
• Stakeholder management.
• Project management.
• Team mentoring and development.

Preferred Candidate Profile:

• Has marketed enterprise SaaS products to HR, L& D, compliance, or operations leaders.
• Can convert complex product capabilities into compelling business value.
• Understands how enterprise software is evaluated, purchased, and expanded.
• Is comfortable engaging with executives, prospects, customers, analysts, and internal stakeholders.
• Can influence without authority and drive alignment across product, sales, marketing, and customer success.
• Brings both strategic thinking and hands-on execution capability.
• Thrives in a fast-growing product organization where market differentiation and customer value are critical.