Manager - Product Marketing

About the Role:

- We are looking for an experienced Manager - Product Marketing to lead Product Marketing, GTM strategy, sales planning, and sales enablement initiatives for the Brand Business.

- This is a strategic, B2B-focused role that combines Product Marketing, GTM Strategy, Strategic Presales, Client Solutioning, and Sales Enablement.

- The ideal candidate will be responsible for translating product capabilities, market insights, customer needs, and data into compelling narratives and solutions that support sales growth and strengthen customer engagement.

- The role will involve close collaboration with Product, Sales, BI, Marketing, and other cross-functional teams across global markets.

Key Responsibilities:

Product Marketing & GTM Strategy:

- Develop and execute GTM strategies, positioning, messaging, and value propositions for products and solutions.

- Translate product capabilities and launches into clear, compelling market-facing narratives.

- Develop customer-centric messaging frameworks, personas, use cases, playbooks, and proof points.

- Conduct market research, competitive analysis, and customer research to identify market opportunities and evolving customer needs.

- Build differentiated product narratives and ensure consistency across sales channels and customer touchpoints.

- Partner closely with Product and Sales teams to drive product adoption and market penetration.

Strategic Presales & Sales Planning:

- Lead the development of strategic RFP responses, client proposals, presentations, and solutioning frameworks.

- Translate customer objectives and campaign requirements into differentiated solutions and recommendations.

- Develop proactive GTM materials including industry playbooks, one-pagers, case studies, solution briefs, and competitive battlecards.

- Create compelling, story-driven presentations for customers, agencies, sales teams, and leadership.

- Establish quality standards and best practices for customer-facing deliverables.

Sales Enablement:

- Develop scalable sales enablement programs to improve seller productivity, solution confidence, and win rates.

- Equip sales teams with relevant market insights, competitive intelligence, messaging frameworks, customer stories, and objection-handling tools.

- Partner with Sales leadership to identify enablement gaps and develop solutions aligned with revenue priorities.

- Collaborate with Marketing teams to develop industry-specific collateral, campaign assets, case studies, and event content.

AI & Innovation:

- Identify opportunities to leverage Generative AI across Product Marketing, GTM, research, content creation, presentations, and sales enablement.

- Develop AI-driven workflows, prompt libraries, and reusable frameworks to improve productivity and quality.

- Evaluate and adopt relevant AI tools and technologies to improve business processes.

- Promote responsible and effective adoption of AI across marketing and sales functions.

Cross-Functional Leadership:

- Collaborate with Product, Sales, Marketing, BI, and other business functions to align product positioning and GTM priorities.

- Bring customer feedback, competitive insights, and market intelligence into product and business discussions.

- Lead strategic initiatives from concept through execution with clear ownership and measurable outcomes.

- Mentor and guide team members on product marketing, storytelling, client solutioning, and executive communication.

- Establish scalable processes, templates, and measurement frameworks for the function.

Required Skills & Experience:

- 8+ years of experience in Product Marketing, GTM Strategy, Strategic Presales, Sales Enablement, Partner Marketing, Agency Strategy, or related roles.

- Experience in AdTech, MarTech, Digital Advertising, Media, or related industries is preferred.

- Strong understanding of product marketing fundamentals, including positioning, messaging, GTM strategy, product launches, and market intelligence.

- Strong understanding of digital advertising, brand marketing, media planning, advertiser needs, and the broader AdTech ecosystem.

- Experience working with global sales teams and cross-functional stakeholders.

- Excellent storytelling and communication skills with the ability to simplify complex concepts into compelling narratives.

- Proven experience creating GTM strategies, product narratives, sales collateral, presentations, playbooks, and enablement programs.

- Strong presentation and executive communication skills.

- Strong commercial and strategic acumen with the ability to translate market insights into actionable business strategies.

- Excellent stakeholder management and influencing skills.

- Strong analytical, conceptual, and problem-solving abilities.

- Strong project management skills with the ability to manage multiple priorities and deliver within timelines.

- Experience with Generative AI tools and AI-powered workflows is highly desirable.

- Ability to work effectively with global teams across different cultures and time zones.

What You Can Expect:

- Opportunity to work on strategic Product Marketing and GTM initiatives in a technology-driven environment.

- Exposure to global markets and cross-functional leadership teams.

- Opportunity to drive AI-led transformation across marketing and sales functions.

- Strong ownership, learning, and career growth opportunities