Manager - Product Marketing

Responsibilities

• In your role as an Manager- Product Marketing, you will be responsible and have complete ownership for managing your set of programs end to end. Collaborating with cross-functional teams for planning and executing product launches and marketing activities.
• Own the Product Marketing, Communications, and Marketing Operations for your set of products
• Cross-functional collaboration for executing product launches /product upgrades as per go to market timelines.
• Work with creative agency/ internal creative teams to deliver sharply positioned marketing collaterals
• Work cross-functional teams for PR /affiliate activities, CRM campaign content, performance ad refreshes
• Work closely with the tech (backend engineering team and web developers) for troubleshooting tech glitches and updation of landing page/brochures
• Project managing and operationally executing webinars, testimonial collection
• Be the guardian of the Emeritus and University Brand in terms of compliance.

Key Skills & Qualifications

• A holder of a bachelors degree in either marketing, business, or a related field
• Past experience in managing Product Campaigns, preferably which are digitally led (Performance Creatives, LP, Mailers, Videos, Brochures etc.)
• A metrics driven marketer with an eye for creativity
• Strong with project management skills and able to handle multiple marketing projects and high volume of programs simultaneously
• Exposure to high involvement/ consultative sales categories like BFSI, EdTech is a plus
• Exposure to Global Brands / APAC markets in a high brand compliance environment is a plus
• Quick Learner, Energetic, Self-Driven, Able to work in a fast-paced cross functional environment