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    Job · 14954851

    Microchip Technology logo

    Manager - Product Marketing

    Microchip Technology · Bengaluru · onsite · Posted 52d ago

    Undisclosed12–15 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Job Summary
    Microchip Technology Inc. has a Product Marketing Manager role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps, driving go-to-market strategies, managing product lifecycle, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip's FPGA solutions competitively in the marketplace.


    Key Responsibilities
    • Product Strategy Roadmap
      • Define and maintain product line strategy aligned with market trends and customer requirements.
      • Develop business cases for new FPGA products, IP, solutions and features.
    • Go-to-Market Execution
      • Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
      • Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
    • Competitive Analysis Positioning
      • Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
      • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
      • Provide competitive intelligence to sales teams and create tools for objection handling.
    • Business Development
      • Identify and pursue new business opportunities in target markets and strategic accounts.
      • Collaborate with sales teams to develop account strategies and secure design wins.
      • Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip's FPGA footprint.
      • Support negotiations for strategic partnerships and joint development initiatives.
    • Cross-Functional Collaboration
      • Work with engineering to define specifications and prioritize features.
      • Support worldwide field sales and applications teams with tools, training, and competitive analysis.
    • Market Intelligence
      • Analyze market trends, customer needs, and competitive landscape to guide product decisions.
      • Represent Microchip at industry events, conferences, and customer meetings.


    Requirements/Qualifications
    • Bachelor's degree in Electrical Engineering or related field (MBA preferred)
    • 12+ years of relevant experience
    • 5+ years in semiconductor product marketing experience
    • Proven track record in defining product strategies, managing product lifecycle, and driving business development.
    • Strong technical understanding of semiconductor architectures and applications.
    • Excellent communication, presentation, and negotiation skills.
    • Ability to work in a global, cross-functional team environment.


    Travel Time
    0% - 25%


    Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

    Skills

    Market IntelligencethermalRFWirelessCompetitive AnalysisCompetitive intelligencesemiconductorForecastingProduct MarketingRecruitment

    About Microchip Technology

    Microchip Technology logo

    Microchip Technology

    Semiconductors

    2.1k+

    employees

    1989

    37 years old

    Chandler, Arizona

    US

    ₹19.1L PA avg

    Avg at Microchip Technology

    About

    Microchip Technology provides embedded control solutions, serving diverse sectors with tools that enhance design efficiency and reduce costs.

    Industries

    SemiconductorsInternet

    Employee ratings

    10 reviews

    3.8/ 5

    Culture

    3.6

    Career growth

    2.8

    Work-life

    3.8

    Employees rate it well for

    Work-Life Balance43Company Culture38

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    Manager - Product Marketing · waiting for your command