Manager, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Product Marketing based in Canada.

This role offers the opportunity to lead product marketing strategy for a portfolio of technology solutions within a fast-paced, global environment. You will manage a team of product marketing professionals while shaping positioning, messaging, go-to-market strategies, and product adoption initiatives. The role combines people leadership with hands-on strategic influence, partnering closely with Product, Engineering, Sales, Marketing, and senior leadership. You will translate customer needs, market trends, competitive insights, and product capabilities into compelling strategies that drive growth. A key focus will be building scalable product marketing practices, improving cross-functional collaboration, and strengthening how products are brought to market. The ideal candidate is an experienced SaaS product marketer and people leader who combines commercial thinking, analytical rigor, creativity, and strong stakeholder management.

Accountabilities: Lead and mentor a team of Product Marketing Managers, providing coaching, feedback, career development, performance management, and resource planning.

Own go-to-market strategies for the assigned product portfolio, coordinating cross-functional teams to support successful launches, campaigns, adoption, and market growth.

Guide the development of clear, differentiated, and compelling product positioning and messaging frameworks that effectively communicate product value.

Partner with Product Marketing leadership to develop and execute the broader product marketing roadmap, aligning priorities with business objectives and establishing measurable team goals and KPIs.

Collaborate closely with Product Managers and Engineering teams to ensure the marketing organization understands product capabilities, customer value, and upcoming releases.

Build strong partnerships with Product, Sales, Marketing, Engineering, and other stakeholders to ensure consistent execution of product marketing strategies.

Lead the development of sales enablement programs, training, tools, and resources that equip sales teams with the knowledge needed to effectively position and sell products.

Establish and improve scalable product marketing processes, standards, and ways of working to increase team effectiveness and consistency.

Evaluate and manage third-party tools and platforms that enhance product marketing capabilities, productivity, and operational efficiency.

Guide the creation of high-impact product marketing assets, messaging, campaigns, and content designed to increase product awareness, adoption, and demand.

Analyze market trends, customer needs, competitive landscapes, pipeline performance, lead-generation results, and other relevant data to inform strategic decisions.

Identify opportunities to differentiate products and develop innovative campaigns and strategies that support sustainable growth.

Represent product marketing in cross-functional leadership discussions and influence strategic decisions through customer, market, and commercial insights.

Foster a culture of market expertise, collaboration, accountability, innovation, and continuous improvement across the product marketing function.

Requirements

10+ years of professional experience, ideally with significant experience in Product Marketing within a SaaS or technology environment.

3–5 years of experience in a supervisory or people-management role, with a demonstrated ability to coach, develop, and motivate high-performing teams.

Bachelor’s degree or post-secondary diploma in Engineering, Business, Marketing, Computer Science, or a related discipline is highly valued.

Strong understanding of product development, product marketing, go-to-market strategy, positioning, messaging, and marketing principles.

Demonstrated ability to analyze market trends, customer needs, competitive landscapes, and business data to develop effective strategies.

Experience creating sales enablement tools, training programs, and customer-facing or sales-facing product materials.

Strong analytical skills and the ability to interpret performance data and translate insights into actionable decisions.

Deep understanding of customer needs, motivations, and pain points, with the ability to turn those insights into compelling product marketing strategies.

Proven experience developing and optimizing product marketing processes, standards, frameworks, and operating models.

Strong competitive intelligence and differentiation skills, with the ability to identify market opportunities and strengthen product positioning.

Excellent stakeholder management and communication skills, with the ability to build trusted relationships across Product, Engineering, Sales, Marketing, leadership, customers, partners, and industry stakeholders.

Innovative and creative mindset with the ability to develop differentiated marketing campaigns and strategies.

Strong organizational skills and the ability to manage multiple priorities in a fast-moving, evolving environment.

Comfortable taking ownership, adapting to changing priorities, and contributing beyond narrowly defined responsibilities.

A collaborative leadership style focused on inclusion, continuous learning, accountability, and professional development.

Benefits

Hiring base salary range of $120,000–$170,000 USD , with actual compensation determined by factors including skills, qualifications, education, experience, and location.

Flexible working arrangements supporting remote and virtual collaboration.

Home office reimbursement program.

Competitive medical and dental benefits.

Retirement savings program.

Baby bonus and parental leave top-up program.

Online learning and professional networking opportunities.

Electric vehicle purchase incentive program.

Flexible hybrid work model where applicable, with access to office environments.

Cloud-based collaboration tools and support for asynchronous work.

Work-life balance initiatives and virtual opportunities for team connection and engagement.

Opportunity to lead a growing product marketing function and influence product strategy and market growth.

Inclusive workplace committed to equal employment opportunities and accessibility.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1