Manager - Product Marketing - B2B SaaS

Role Summary:

We are looking for a Product Marketing Manager to develop product positioning, drive go-to-market (GTM) initiatives, and execute multi-channel marketing campaigns. The ideal candidate should be able to translate complex technical products into compelling customer-focused messaging while leveraging AI tools to improve marketing effectiveness.

Key Responsibilities:

- Develop product positioning, messaging, and value propositions.

- Plan and execute GTM campaigns across LinkedIn, SEO, outbound, and digital channels.

- Own content distribution, product launches, and sales enablement materials.

- Monitor marketing funnel performance and optimize conversion rates.

- Collaborate with Product, Sales, and Engineering teams to drive product adoption.

- Build influencer and community marketing programs within the B2B SaaS ecosystem.

Required Skills:

- 2-4 years of B2B SaaS or enterprise technology marketing experience.

- Strong product messaging, storytelling, and copywriting skills.

- Experience with GTM strategy, outbound campaigns, SEO, and digital marketing.

- Hands-on experience with marketing analytics and campaign optimization.

- Proficiency in AI-powered marketing tools and automation.

- Excellent communication, analytical, and stakeholder management skills.