Manager (Product Content & Marketing)

Key Responsibilities:

Brand Strategy Development:

• Develop and implement strategic brand plans and marketing strategies to drive growth for the product line.
• Study market research and competitive analysis data to identify opportunities and gaps in the market.
• Define and position the product portfolio to enhance brand equity and achieve business goals.

Product Content Strategy Development:

• Participate in the annual planning process to align with the brand objectives
• Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives.
• Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives
• Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).

Marketing & Campaign Execution:

• Develop integrated marketing campaigns for stores, website & app to support product launches and ongoing initiatives.
• Work with creative and content agencies to ensure consistent messaging and branding across all marketing materials.
• Monitor and optimize campaigns based on performance metrics.

Product Asset Development:

• Lead the creation of product packaging designs, manuals, guides, and any other print, digital assets or fixtures to support product marketing.
• Lead the development and production of high-quality product assets, including product photography, videos, 360-degree views, product demonstrations, and other multimedia assets.
• Collaborate with internal teams and external vendors & agencies to produce product-specific visual assets for use across e-commerce platforms, digital marketing, social media, and promotional materials.
• Write clear, persuasive, and compelling product copy, including descriptions, key selling points, and technical specifications for websites, e-commerce platforms, and social media channels.

Collaboration & Cross-Functional Support:

• Work closely with the Buying, QA, and Sales teams to ensure content accurately reflects the product's value proposition and resonates with target audiences.
• Coordinate with digital marketing teams to ensure content is aligned with campaigns and promotional strategies.
• Provide content support for product-related campaigns, including product launches, social media, and influencer marketing.

Content Management & Maintenance:

• Manage the content lifecycle, ensuring content is regularly updated and relevant as products evolve and new features are released.
• Maintain an organized content library, ensuring all product content is easily accessible for internal stakeholders.
• Ensure all product content aligns with brand guidelines, maintaining a consistent and cohesive brand identity.

Analytics & Reporting:

• Track and measure the success of product content (click-through rates, conversion rates, engagement metrics, etc.) and report on key performance indicators.
• Collaborate with customer service and sales teams to incorporate customer insights and FAQs into product content.
• Continuously refine content strategy based on performance metrics and customer feedback.

Budget and P&L Management:

• Develop and manage the product’s marketing budget.
• Track product performance, ensuring that ROI is maximized and within financial objectives.

Brand Communication:

• Oversee brand communication efforts, including advertising, public relations, and digital content creation.
• Maintain consistency in voice, tone, and identity across all communication channels.