Manager - Performance Marketing

Key Responsibilities

Performance Marketing Campaign Management

• Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads for lead generation, brand awareness and engagement across markets.
• Manage campaign structure, targeting, bidding, budgets, retargeting, creatives and landing pages; ensure accurate and timely campaign launches.
• Optimize performance across channels, audiences, geographies and funnel stages to improve lead volume, quality and cost efficiency.

Campaign Optimization, Tracking Attribution

• Run structured tests on creatives, messaging, audiences, landing pages and bidding strategies; document learnings and implement improvements.
• Maintain reliable tracking and conversion measurement using GTM, GA4, platform pixels, Conversion APIs and relevant martech tools.
• Coordinate with CRM and technology teams on lead tracking, attribution, offline conversions and troubleshooting data discrepancies.

Analytics Reporting

• Monitor key metrics including CTR, CPC, CPM, landing-page conversion rate, CPL and qualified-lead cost where available.
• Prepare daily, weekly and monthly reports using advertising dashboards, GA4, CRM data and Excel; highlight trends, issues and optimization opportunities.

Team Supervision Collaboration

• Guide Performance Marketing Executives and Assistant Managers; assign work and review campaign setups, tracking, reports and optimization actions.
• Coordinate with creative, content, web development, CRM and admissions teams to deliver campaign requirements on time.
• Escalate significant performance or technical issues with supporting data and recommended actions.

Qualifications Experience

• Bachelor s degree in Marketing, Business Administration, Engineering, Statistics or a related field; an MBA/postgraduate qualification is an advantage.
• 6-7 years of hands-on experience in performance marketing, paid media or digital acquisition.
• Demonstrated experience managing campaigns across multiple markets, including international geographies.
• Prior experience handling lead generation as well as brand awareness and engagement campaigns.
• Previous experience supervising performance marketing executives and Assistant Managers, with responsibility for reviewing execution and campaign performance.
• Proven experience managing significant digital advertising budgets and optimizing campaigns against defined performance targets.
• Practical experience with tracking implementation, conversion measurement, analytics and CRM-linked campaign optimization.
• Experience in EdTech, education, financial services, B2C or other lead-generation-driven businesses is preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.