Manager - Performance Marketing
TGP GROWTH PARTNERS LLP · Ahmedabad · onsite · Posted 65d ago
About a minute. You'll make an account on the way through.
About this role
We are looking for a Performance Marketing Manager for one of the Home decor brands at the Ahmedabad location.
Key Responsibilities:
This position serves as a key strategy driver to enhance the digital platform for the organization and its customers.
- We are looking for a passionate Performance Marketing expert.
- Deliver the topline growth of the website business by Google Ads, Google Analytics, and Facebook Ads.
- Hands on with a fair amount of expertise in SMM and SEM.
- Own data analytics of all marketing initiatives - performance, SEO, content, and product; create reporting dashboards and provide insights to the team.
- Own the retention marketing - Implement CRM and drive engagements, conversions, and repeat purchases through WhatsApp, Email, and other communication tools.
- Collaborate with Product and Tech teams on seamless tracking and funnel optimisation.
- Developing and managing digital prospecting and remarketing campaigns, and paid marketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Understand User Experience and be able to innovate and improvise on frontend aspects.
Qualifications and Skills:
- MBA/PG with 5+ years of marketing experience with leading brands/Ecommerce platforms.
- Experience in creating, executing, and scaling marketing programs and SEO.
- Experience in leading a team of performance marketers.
- Hands-on experience with analytics tools/platforms like GA4, MixPanel, Metabase, etc.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, having focused experience in paid marketing campaigns, Google Ads, and Facebook Ads.
- You are open minded, curious, and a strong problem solver.
- Strong communicator, adaptable, analytical, and a strong eye for details.
- Ability to create innovative marketing programs and/or partnerships to drive user growth.
- Experience in Amazon Ads will be an advantage.
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